Senior Marketing Associate

il y a 1 semaine


Beyrouth, Beyrouth, Liban Electric Power Engineers Temps plein 1 200 000 £LB - 2 400 000 £LB par an

Responsibilities

Join us in leading the change Marketing Strategy & Leadership

  • Partner with the Marketing Lead to develop and implement multi-channel marketing strategies that align with company goals and industry trends.
  • Lead the creation and execution of campaigns from concept to delivery, including content strategy, creative development, and performance measurement.
  • Serve as a mentor to junior marketing team members, providing guidance on best practices, processes, and professional growth.
  • Contribute innovative ideas to enhance brand positioning, storytelling, and market engagement.
  • Ensure brand integrity by overseeing the application of EPE s brand standards across all materials and platforms.

Marketing Team Collaboration

  • Support marketing initiatives on ideating, planning, scheduling and implementing, working closely with the team to ensure deliverables, goals and deadlines are met.
  • Collaborate with the Marketing team, business development, operations and executive leadership to create and update marketing materials, design projects, presentations and reports.
  • Partner with the Marketing lead, team and internal clients on key projects, initiatives and process improvements.
  • Leverage understanding and branding and design best practices; use EPE brand guide to ensure brand consistency across all content and marketing materials.
  • Innovate to bring fresh marketing ideas and best practices to Marketing team for continual improvement and cutting-edge best practice adoption.
  • Oversee the planning and execution of high-impact events, including tradeshows, conferences, and client-hosted gatherings, ensuring alignment with business development goals.

Business Unit Support

  • Collaborate with cross-functional team members to meet business unit needs.
  • Engage with business unit staff on email marketing and other campaigns; help create and implement audience engagement campaigns leveraging Salesforce and Hubspot.
  • Track, analyze, and report on key marketing performance metrics, using insights to refine and optimize strategies.
  • Lead the development of compelling, high-quality content including case studies, thought leadership articles, presentations, sales enablement collateral, advertising, and digital assets.
  • Optimize website content through content development and design best practices.
  • Create social media schedule, post content, monitor and respond to posts, and assist with generating ideas for posting on social media sites.
  • Assist with event planning such as designing promotional material.
  • Coordinate the production of marketing materials such as brochures, collateral and giveaways.
  • Support proactive storytelling, messaging, brand and leadership positioning initiatives.
  • Review and critique content to boost quality assurance and ensure content strategy and standards are met in practice.
  • Track performance metrics for digital advertising, email marketing and web traffic. Leverage data to inform high-performing campaigns and content creation.
  • Engage with internal and external Marketing & Communications consultants/support resources as applicable to advance marketing goals and complete deliverables.
  • Support market research efforts; help monitor for and identify industry or marketing trends and/or available data that may present opportunities to EPE from a business perspective.

Qualifications

Bring your passion, here's what s needed: Requirements

  • 5+ years of marketing experience, with demonstrated success in managing campaigns, content creation, and brand initiatives.
  • Excellent communication, organizational, collaboration and time management skills.
  • Proficient with Microsoft Office Suite and marketing tools/software, including Salesforce and Adobe Suite for graphic design and content creation.
  • Experience with marketing platforms, including web, social media and other digital assets.
  • Strong analytical skills and the ability to translate data into actionable recommendations.
  • Ability to maintain confidentiality, and to exercise discretion and good judgment.
  • Proven ability to lead projects from strategy to execution with minimal supervision.

Preferred Qualifications

  • Bachelor s degree in business, marketing, journalism, communications or related field.
  • Experience in B2B marketing within the energy, engineering, or technology sectors.
  • Proven experience in marketing and an administrative or operational role.
  • Google analytics experience a plus. Experience maintaining social media accounts.
  • Basic photography/videography skills for high quality web and social content creation.

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