Senior Brand Manager

Job Purpose

Responsible for developing, implementing and monitoring strategic and tactical marketing programs, innovative winning growth strategies and plans that will result in achieving superior brand and sales performance and substantial local and international growth for a specific line of products

Responsible for supporting the Head of Marketing in Business Development tasks such as conducting research, analysis and presenting recommendations for assigned projects

Perform duties in accordance with Malia Group Policies and Procedures

Duties And Responsibilities

On Business Development

• Identify, in collaboration with the Head of Marketing and Business Development Department opportunities for development and growth (enlargement of Pharmaline portfolio: newly created products, existing products extension)

• Conduct needed research and analysis for assigned projects and submit recommendations to Head of Marketing

• Monitor the execution to achieve business growth and substantial profit of the brands and products locally and internationally

• Attend progress meetings with Pharmaline Management to share findings and recommendations

On Marketing Plan

• Support the Head of Marketing in the development of the yearly marketing plan for the assigned line of products that will result in achieving agreed sales performance, in local and export markets

• Set the strategy for the Pharmacy Channel and ensure its execution

• Contribute in setting brand goals and annual targets per product

• Follow up on setting product strategy and action plans

• Follow up on the implementation of the yearly marketing plan initiatives

• Act proactively to avoid problems; identify and take advantage of opportunities that will pay off in the mid/long term

On Product Launching

• Develop and follow-up on new products' launching plans (suggest new product price following applicable regulations, set target by SKU)

• Handle briefing with Pharmaline s creative team & follow-up on agreed agenda to ensure the necessary promotions are created and developed in a timely manner

• Ensure that all materials needed for launching are available two weeks ahead of launch date

• Prepare the training agenda and material, in collaboration with the Medical Advisor and the R&D

• Implement set initiatives with excellence, keep track of expenditures and respect budget limits

• Conduct post launches situation analysis (market dynamics, market growth market share, medical feedback, penetration strategy)

On Budget

• Set the marketing budget for the line of assigned products

• Monitor the marketing budget versus spending. Analyze expenditure and recommend necessary corrective actions

On Market Research

• Conduct physicians, customers research locally and internationally and continuously master a deep understanding of their needs and motivation. Propose recommendations, take corrective actions and set needed plans to meet changing circumstances

• Conduct for local and international markets, regular analysis of goal achievements, activities evaluation, obstacles, suggestions, opportunities and suggest recommendations accordingly

On Post-Clinical Market Studies

• Collaborate with Key Opinion Leaders and Medical Advisor to conduct post clinical marketing studies of Pharmaline Products

• Coordinate with the Head of Marketing to get the approval on the budget of the study and with the Medical Advisor for protocol approval

• Prepare with Medical Advisor the needed marketing tools (brochure, training...)

On Competition Analysis

• Monitor continuously competitor activities locally, internationally and ensure that product line is competitive in the market place

On Marketing Tools

-Support Product Managers in developing marketing materials, sales aids, presentations, in collaboration with the medical advisor, for all involved parties to successfully market, promote, advertise, educate and sell the products locally and internationally; Make sure that content meet scientific specifications and authorities regulations

• Coordinate with the procurement department for visibility material, promotional marketing material ideas, sourcing options and production offers as per set budget

On Medical Events

• Develop and actively contribute with involved parties for the organization of local and international launching plans, events, and seminars

On Marketing Trainings

• Prepare, in collaboration with the medical advisor and the R&D, the needed medical trainings to be provided to the marketing and sales team members

On Customer Relations

• Build and maintain a distinguished relationship with the medical community

On Reporting

• Submit on a monthly basis reports to management including sales achievements versus targets, previous period growth, poor versus strong performing group of products wit