Senior Performance Marketing

il y a 1 semaine


Beyrouth, Beyrouth, Liban Hovi Temps plein 70 000 $US - 120 000 $US par an

Role Overview
We're looking for a dynamic, hands‑on professional with 5+ years of experience in digital performance marketing. This role combines strong executional capabilities with strategic client ownership, leading campaigns across channels while owning client relationships and weekly performance discussions.

Key Responsibilities

  • Client Leadership
    • Act as the primary point of contact for assigned clients
    • Lead weekly strategy and performance meetings, presenting media plans, dashboards, insights, and budget recommendations
    • Proactively suggest strategic optimizations and respond to client needs with clarity and confidence
  • Campaign Strategy & Execution
    • Design, launch, and optimize campaigns across Google Ads, Facebook/Meta, TikTok, programmatic platforms, and LinkedIn
    • Manage budgets, targeting, bidding strategies, and creative execution to maximize performance
  • Media Planning & Budget Management
    • Develop media plans aligned with client KPIs and budgets
    • Forecast results and adjust allocations based on performance and changes in client goals
  • Performance Tracking & Reporting
    • Set up, maintain, and interpret dashboards and regular report decks
    • Analyze metrics (CPA, ROAS, CPM, LTV) and translate them into actionable client recommendations
  • Cross-functional Collaboration
    • Coordinate with design, content, creative, and analytics teams to deliver cohesive campaigns
    • Ensure alignment on messaging, timelines, and deliverables
  • Industry Awareness & Thought Leadership
    • Stay current with digital marketing trends, platform updates, and best practices
    • Share insights and opportunities with clients to drive innovation and results.

Requirements

  • Experience: Minimum 5 years in performance marketing with a proven track record of managing multi-channel campaigns
  • Client-Facing Experience: Comfortable leading client calls/meetings, presenting insights, and providing strategic guidance
  • Technical Proficiency: Hands-on experience across digital platforms (Google, Meta, TikTok, programmatic tools) and analytics tools (GA4, dashboards)
  • Budget Management: Experience managing multi-channel budgets and optimizing spend for performance
  • Analytical & Strategic Mindset: Strong analytical skills with an ability to derive insights from data and craft strategic recommendations
  • Communication Skills: Excellent English and Arabic (both written and verbal), with the ability to simplify complex concepts for clients. French is a plus
  • Personal Attributes: Highly organized, proactive, solutions-focused, and adaptable
  • Regional Fit: Prior experience in MEA markets is a strong plus

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