Digital Strategy

We are Ethos, the fastest growing digital communication group in MENA. We think big and we make big ideas come to life. We are crazy about the digital world and we aim high. We are looking for talented and valued people with interesting and provocative ideas, along with bold and diverse perspectives. Our culture is all about the thriving young team of us in 3 offices around MENA, while we boldly help impact the success of  leading brands like McDonald's, General Motors, and American Express.

Strategic Conceptualization & Wireframing

• Develop comprehensive digital strategies and translate them into detailed wireframes and user flow diagrams.

• Lead collaborative wireframing sessions with a two-person executive team to define information architecture and key user journeys.

• Partner with UI designers to evolve wireframes into refined interface concepts, maintaining alignment with strategic goals.

• Continuously challenge and optimize content strategy to ensure clarity, consistency, and alignment with user experience objectives.

Customer Journey Design & Marketing Automation

• Design full-funnel customer experience journeys including Welcome series, Abandoned Cart recovery, Post-Purchase engagement, and Retention flows.

• Map lifecycle touchpoints across email, SMS, WhatsApp, and push notifications, tailored to behavioral triggers at each stage.

• Define logic, sequencing, and timing for automated campaigns to maximize engagement and retention.

• Produce detailed documentation for journey flows and technical setup using tools such as MoEngage, CleverTap, and Adjust.

Interface Development & Visual Direction

• Collaborate closely with UI teams to transform strategic wireframes into high-fidelity interface designs.

• Provide iterative feedback to ensure visuals meet usability, accessibility, and brand standards.

• Present polished interface concepts and interactive prototypes to stakeholders, backed by clear strategic rationale.

• Ensure design consistency and brand integrity across all digital assets and user touchpoints.

Client Engagement & Strategic Presentation

• Develop and deliver compelling strategy presentations incorporating wireframes, lifecycle journeys, and interface designs.

• Facilitate workshops with clients to gather insights, define needs, and present tailored digital solutions.

• Pitch new digital initiatives using visual storytelling, journey mapping, and marketing automation frameworks.

• Share post-launch performance analytics and deliver actionable optimization recommendations.

Project Management & Cross-Team Coordination

• Oversee project timelines from initial wireframe development through to interface delivery and journey automation.

• Coordinate across executive stakeholders, UI designers, developers, and automation specialists to ensure seamless execution.

• Manage setup and deployment of marketing automation flows across all relevant platforms.

• Maintain oversight on quality, performance metrics, and client satisfaction throughout project lifecycles.

• 4+ years of experience in digital strategy with a strong background in wireframing and customer journey design.

• Proven expertise in planning and executing lifecycle marketing flows (Welcome, Abandoned Cart, Post-Purchase, Retention).

• Proficient in wireframing and journey mapping tools (Figma, Miro, etc.).

• Collaborative mindset with a strong ability to transform strategy into compelling visual interfaces.

• Hands-on experience with marketing automation platforms including MoEngage, CleverTap, and Adjust.

• Strong client-facing communication skills and the ability to present data-driven performance insights effectively.