Digital Acquisition Manager

il y a 4 jours

Beirut Beirut Governorate Lebanon Top Notch Consultancy Temps plein 40 000 £LB - 80 000 £LB par an


We're seeking to hire a successful Digital Acquisition Manager to drive community building, advocacy, loyalty, and customer satisfaction for consumers and to influence availability of goods through input on forecast.

Digital Acquisition Manager Objectives:

  • Achieve the ecommerce sales potential of the GCC markets by accelerating the revenues generated for the digital channel
  • Achieve budgeted/forecasted monthly and yearly online sales
  • Contribute to the achievement of offline IMS through awareness
  • Drive double-digit month-over-month growth of ecommerce acquisition revenues and repeat purchases

Digital Acquisition Manager Duties and Responsibilities:

  • Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall commercial strategy
  • Design and execute acquisition/retention marketing campaigns/programs across digital channels
  • Experiment constantly to identify and refine acquisition/retention channels and optimize conversion funnels
  • Monitor/report/optimize performance of marketing across different channels: paid acquisition, conversion funnel, acquisition emails, paid retargeting, surveys, and callbacks
  • Segment data base via customer lifetime value model, RFM model, and other necessary angles
  • Activate repeat purchases through the following segments of customers: never ordered, new, active, single testers, churners
  • Work with the marketing team to create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice including UGCs
  • Work with the Sales and Marketing teams to update rolling forecasts of key markets and ensure availability of goods that drive offline and online performance
  • Report performance weekly and monthly to analyze and optimize and set clear action plans

Digital Acquisition Manager Skills and Qualifications:

  • Bachelors Degree in Business Administration, Marketing, or other disciplines when work experience is relevant
  • 3 to 4 years of experience working with digital marketing agencies or managing digital marketing campaigns for a company
  • Strong hold on numbers, commercial background
  • Experience in Power BI, Python and/or R and/or SQL is a plus
  • Advanced MS Excel skills, ability to analyze campaign performance, draw insights/conclusions, and manipulate data
  • Ability to thrive in a cross-functional environment while juggling multiple responsibilities
  • Strong communication, analytical and problem solving skills
  • Fluent in English and Arabic

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