Marketing Manager

il y a 7 heures

Mkalles Lebanon Transmed Temps plein


Overview

The Marketing Manager is responsible for developing and executing the marketing strategy for the company's portfolio, driving brand awareness, product visibility, and demand generation across all channels.
The role ensures alignment between marketing initiatives, sales objectives, and distribution strategy to support sustainable business growth and market leadership.



Responsibilities

Key Accountabilities

Marketing Strategy & Planning

  • Define and lead the overall marketing strategy and roadmap for the toys portfolio, aligned with business objectives and sales targets.
  • Develop annual and quarterly marketing plans and budgets, ensuring effective allocation of resources and measurable ROI.
  • Lead go-to-market strategies for new product launches, seasonal campaigns (e.g. holidays, back-to-school), and promotional cycles.

Brand & Product Management

  • Manage brand positioning and storytelling for all toy brands under distribution, ensuring consistency across all touchpoints.
  • Develop and maintain product catalogs, brand toolkits, and marketing assets adapted to different age segments and consumer profiles.
  • Ensure marketing materials clearly communicate product features, educational value, safety standards, and age appropriateness.

Campaigns & Activation

  • Plan and execute 360° marketing campaigns (ATL, BTL, digital, in-store, events) to drive awareness and sell-out.
  • Coordinate in-store activations, POS visibility, displays, and promotional mechanics in collaboration with Sales and Retail partners.
  • Lead participation in exhibitions, fairs, kids-focused events, and brand activations to strengthen market presence.

Market Intelligence & Performance Tracking

  • Monitor market trends, consumer behavior, seasonality, and competitor activity within the toys category.
  • Analyze campaign performance, sales data, and consumer feedback to refine marketing strategies and improve effectiveness.
  • Prepare and present periodic marketing reports highlighting results, insights, risks, and opportunities.

Cross-Functional Collaboration

  • Work closely with Sales, Supply Chain, and Logistics to ensure campaign alignment, product availability, and smooth execution.
  • Support the sales team with marketing tools, presentations, and training on brand positioning and product knowledge.
  • Coordinate with suppliers and brand principals to align on global guidelines, campaigns, and co-marketing initiatives.

People & Agency Management

  • Lead, coach, and motivate the marketing team, fostering creativity, accountability, and execution excellence.
  • Manage relationships with external agencies (creative, media, digital, events) to ensure quality delivery and cost efficiency.

Other Responsibilities

  • Perform other duties aligned with the scope of the role as assigned by management.


Qualifications

Role Requirements

Academic Education & Professional Certification

  • Bachelor's Degree in Marketing, Business Administration, or related field
  • MBA or Marketing specialization is a plus

Experience

  • 5+ years of experience in Marketing, preferably in FMCG, toys, kids products, or consumer goods
  • Proven experience in brand management, campaign execution, and product launches

Skills & Competencies

Technical Skills

  • Strong marketing strategy & execution skills
  • Campaign planning & budget management
  • Market analysis & reporting
  • Excellent presentation & communication skills
  • Strong command of PowerPoint & Excel
  • Solid understanding of basic financial & ROI principles

Language Skills

  • Arabic: Fluent
  • English: Fluent
  • French: A plus

Other Requirements

  • Flexibility in working hours during peak seasons
  • Field-oriented mindset

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