Digital Commerce Manager

Position Overview: Our client, a diversified retail group in Beirut, is seeking a highly motivated and experienced Digital Commerce Manager to join their team. The Digital Commerce Manager is responsible for driving strategy and execution across multiple category-focused e-commerce platforms. This role oversees website operations, catalog management, campaignexecution, and digital development projects, while coordinating closely with marketing, logistics, and store operations to ensure seamless omnichannel customer experiences and optimal online sales performance. Key Responsibilities: Strategic Planning & ExecutionDevelop and execute comprehensive e-commerce strategies across 4 websites to maximize revenue growth, customer acquisition, and market share expansionConduct competitive analysis and market research to identify growth opportunities and optimize positioning within core retail markets.Create quarterly and annual digital roadmaps aligned with overall business objectives and seasonal trendsEstablish and maintain brand consistency across all e-commerce touchpoints while adapting messaging for different customer segments Product Catalog & Content ManagementManage end-to-end product catalog maintenance including new product launches, pricing updates, inventory synchronization, and product discontinuation processesOversee creation and optimization of product descriptions, specifications, images, and videos to maximize conversion rates and SEO performanceImplement strategic merchandising initiatives including product categorization, cross-selling opportunities, bundle creation, and featured product placementCoordinate with buying teams to ensure accurate product information, competitive pricing strategies, and optimal inventory levels across all platformsTechnical Platform ManagementOversee comprehensive Shopify customizations including theme modifications, app integrations, checkout optimizations, and mobile responsiveness improvementsDevelop and implement workflow automations for order processing, inventory management, customer communications, and marketing triggersManage user interface improvements based on customer feedback, analytics insights, and conversion optimization best practicesEnsure seamless integration between e-commerce platforms and existing ERP, CRM, and inventory management systemsDigital Campaign Coordination & MarketingCollaborate with Marketing team to coordinate integrated digital campaigns including email marketing, social media promotions, and paid advertising initiativesExecute SEO optimization strategies including keyword research, meta tag optimization, content creation, and technical SEO improvementsManage promotional calendar including seasonal sales, product launches, clearance events, and special offers across all platformsOversee visual content management including product photography, banner creation, and multimedia content optimization Operations & Cross-Department CollaborationLiaise effectively with retail stores to ensure inventory accuracy, price consistency, and coordinated promotional activities between online and offline channelsCoordinate with warehouse operations to optimize order fulfillment processes, shipping options, and return handling proceduresWork closely with logistics teams to implement efficient delivery solutions, track shipment performance, and resolve customer service issuesCollaborate with customer service teams to address e-commerce related inquiries and implement feedback-driven improvements Analytics, Reporting & Performance OptimizationMonitor comprehensive key performance indicators including conversion rates, average order value, customer acquisition costs, and lifetime value metricsGenerate detailed weekly, monthly, and quarterly performance reports with actionable insights and strategic recommendationsConduct A/B testing on website elements, promotional strategies, and user experience features to optimize performanceAnalyze customer behavior patterns, shopping trends, and seasonal fluctuations to inform strategic decision-making Process Improvement & AutomationIdentify operational inefficiencies and develop solutions to streamline workflows, reduce manual tasks, and improve overall productivityDrive automation initiatives including inventory alerts, customer communication workflows, and reporting processesImplement quality control measures to ensure order accuracy, product information integrity, and customer satisfactionStay current with e-commerce industry trends, emerging technologies, and best practices to continuously enhance platform capabilities Qualifications: Skills & Competencies Advanced proficiency in Shopify administration, customization, and app integrationStrong understanding of SEO, SEM, email marketing, and conversion optimization strategiesExperience with Google Analytics, Shopify Analytics, and other e commerce tracking toolsAbility to manage multiple projects simultaneously with strong organizational and time management skills HTML/CSS knowledge, basic coding abilities, and familiarity with automation toolsUnderstanding of catalog management, SKU organization, and inventory tracking systemsProven ability to work effectively with marketing, logistics, and retail teamsStrong analytical skills with ability to interpret KPIs and translate data into actionable business strategiesExperience planning, executing, and measuring digital marketing campaignsAbility to troubleshoot technical issues and implement creative solutions quickly Personal Attributes Meticulous attention to accuracy in product listings, pricing, and order processingStrong focus on achieving KPIs including sales targets, conversion rates, and operational efficiencyFlexible and responsive to changing market conditions and business prioritiesClear, professional communication skills for cross-departmental coordination and reportingDeep understanding of online customer journey and commitment to exceptional user experienceSelf-motivated with ability to identify opportunities and take initiative without constant supervisionComfortable learning new digital tools and staying current with e-commerce trends and best practicesTeam player who thrives in a fast-paced, cross-functional environmentAbility to balance day-to-day operations with long-term strategic planningMaintains composure under pressure and adapts quickly to resolve challenges