Marketing Manager
il y a 2 semaines
Responsibilities
Key Accountabilities
Marketing Strategy & Planning
- Define and lead the overall marketing strategy and roadmap for the toys portfolio, aligned with business objectives and sales targets.
- Develop annual and quarterly marketing plans and budgets, ensuring effective allocation of resources and measurable ROI.
- Lead go-to-market strategies for new product launches, seasonal campaigns (e.g. holidays, back-to-school), and promotional cycles.
Brand & Product Management
- Manage brand positioning and storytelling for all toy brands under distribution, ensuring consistency across all touchpoints.
- Develop and maintain product catalogs, brand toolkits, and marketing assets adapted to different age segments and consumer profiles.
- Ensure marketing materials clearly communicate product features, educational value, safety standards, and age appropriateness.
Campaigns & Activation
- Plan and execute 360 marketing campaigns (ATL, BTL, digital, in-store, events) to drive awareness and sell-out.
- Coordinate in-store activations, POS visibility, displays, and promotional mechanics in collaboration with Sales and Retail partners.
- Lead participation in exhibitions, fairs, kids-focused events, and brand activations to strengthen market presence.
Market Intelligence & Performance Tracking
- Monitor market trends, consumer behavior, seasonality, and competitor activity within the toys category.
- Analyze campaign performance, sales data, and consumer feedback to refine marketing strategies and improve effectiveness.
- Prepare and present periodic marketing reports highlighting results, insights, risks, and opportunities.
Cross-Functional Collaboration
- Work closely with Sales, Supply Chain, and Logistics to ensure campaign alignment, product availability, and smooth execution.
- Support the sales team with marketing tools, presentations, and training on brand positioning and product knowledge.
- Coordinate with suppliers and brand principals to align on global guidelines, campaigns, and co-marketing initiatives.
People & Agency Management
- Lead, coach, and motivate the marketing team, fostering creativity, accountability, and execution excellence.
- Manage relationships with external agencies (creative, media, digital, events) to ensure quality delivery and cost efficiency.
Other Responsibilities
- Perform other duties aligned with the scope of the role as assigned by management.
Qualifications
Role Requirements
Academic Education & Professional Certification
- Bachelor s Degree in Marketing, Business Administration, or related field
- MBA or Marketing specialization is a plus
Experience
- 5+ years of experience in Marketing, preferably in FMCG, toys, kids products, or consumer goods
- Proven experience in brand management, campaign execution, and product launches
Skills & Competencies
Technical Skills
- Strong marketing strategy & execution skills
- Campaign planning & budget management
- Market analysis & reporting
- Excellent presentation & communication skills
- Strong command of PowerPoint & Excel
- Solid understanding of basic financial & ROI principles
Language Skills
- Arabic: Fluent
- English: Fluent
- French: A plus
Other Requirements
- Flexibility in working hours during peak seasons
- Field-oriented mindset
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