Marketing Manager

il y a 4 heures

Beyrouth, Beyrouth, Liban Transmed Temps plein

Responsibilities

Key Accountabilities

Marketing Strategy & Planning

  • Define and lead the overall marketing strategy and roadmap for the toys portfolio, aligned with business objectives and sales targets.
  • Develop annual and quarterly marketing plans and budgets, ensuring effective allocation of resources and measurable ROI.
  • Lead go-to-market strategies for new product launches, seasonal campaigns (e.g. holidays, back-to-school), and promotional cycles.

Brand & Product Management

  • Manage brand positioning and storytelling for all toy brands under distribution, ensuring consistency across all touchpoints.
  • Develop and maintain product catalogs, brand toolkits, and marketing assets adapted to different age segments and consumer profiles.
  • Ensure marketing materials clearly communicate product features, educational value, safety standards, and age appropriateness.

Campaigns & Activation

  • Plan and execute 360 marketing campaigns (ATL, BTL, digital, in-store, events) to drive awareness and sell-out.
  • Coordinate in-store activations, POS visibility, displays, and promotional mechanics in collaboration with Sales and Retail partners.
  • Lead participation in exhibitions, fairs, kids-focused events, and brand activations to strengthen market presence.

Market Intelligence & Performance Tracking

  • Monitor market trends, consumer behavior, seasonality, and competitor activity within the toys category.
  • Analyze campaign performance, sales data, and consumer feedback to refine marketing strategies and improve effectiveness.
  • Prepare and present periodic marketing reports highlighting results, insights, risks, and opportunities.

Cross-Functional Collaboration

  • Work closely with Sales, Supply Chain, and Logistics to ensure campaign alignment, product availability, and smooth execution.
  • Support the sales team with marketing tools, presentations, and training on brand positioning and product knowledge.
  • Coordinate with suppliers and brand principals to align on global guidelines, campaigns, and co-marketing initiatives.

People & Agency Management

  • Lead, coach, and motivate the marketing team, fostering creativity, accountability, and execution excellence.
  • Manage relationships with external agencies (creative, media, digital, events) to ensure quality delivery and cost efficiency.

Other Responsibilities

  • Perform other duties aligned with the scope of the role as assigned by management.

Qualifications

Role Requirements

Academic Education & Professional Certification

  • Bachelor s Degree in Marketing, Business Administration, or related field
  • MBA or Marketing specialization is a plus

Experience

  • 5+ years of experience in Marketing, preferably in FMCG, toys, kids products, or consumer goods
  • Proven experience in brand management, campaign execution, and product launches

Skills & Competencies

Technical Skills

  • Strong marketing strategy & execution skills
  • Campaign planning & budget management
  • Market analysis & reporting
  • Excellent presentation & communication skills
  • Strong command of PowerPoint & Excel
  • Solid understanding of basic financial & ROI principles

Language Skills

  • Arabic: Fluent
  • English: Fluent
  • French: A plus

Other Requirements

  • Flexibility in working hours during peak seasons
  • Field-oriented mindset

  • Marketing Manager

    il y a 4 jours

    Beyrouth, Beyrouth, Liban Genius Agency AI Temps plein

    For better engagement, updates, and valuable consultation tips, we encourage you to follow our founder on Instagram: @marketingbybahaa. )GLOBAL PACIFIC SUPPORT is on the lookout for a Marketing Manager that is responsible for developing, implementing, and overseeing marketing strategies that drive business growth and strengthen brand presence. This role...

  • Marketing Manager

    il y a 5 jours

    Beyrouth, Beyrouth, Liban Jobs for Humanity Temps plein

    Company Description PrimeTalent is a recruitment agency located in Jdaydeh area, Beirut, Lebanon and can provide you with different services to facilitate your Human Resources functions, Training needs and consultancy projects. Job Description PrimeTalent is HiringWe are hiring a Marketing Manager for a Retail & Fashion Company in Down Town, Beirut.Key...

  • Marketing Manager

    il y a 4 jours

    Beyrouth, Beyrouth, Liban Jobs for Lebanon Temps plein

    Company Description Quantum Leap is a cutting-edge digitization hub dedicated to empowering businesses with the essential tools and services required to thrive in the digital era. Our comprehensive suite of offerings encompasses business and marketing consultancy, growth hacking strategies, branding, design, UX/UI, ads management, and marketing campaigns....

  • Marketing Manager

    il y a 4 jours

    Beyrouth, Beyrouth, Liban MINDFREE Consulting Temps plein

    Our client is a Ground Handling Company based in Beirut, offering air transport services on a charter basis and providing commercial ground handling services for airlines at RHIA, is seeking to hire a Marketing Manager at their office in Beirut.  Purpose:The purpose of the role is to strengthen customer relationships and drive business growth through...

  • Marketing Manager

    il y a 4 jours

    Beyrouth, Beyrouth, Liban ZainCash Temps plein

    About ZainCashZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top Fintech company of 2023 and 2024 as well as GSMA's Best Mobile Innovation Supporting Humanitarian Situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards,...

  • Marketing Manager

    il y a 5 jours

    Beyrouth, Beyrouth, Liban IHG Temps plein

    Description1.    KEY RESPONSIBILITIESJob SummaryUnder the general guidance and supervision of the General Manager, and within the limits of established Corporate policies and procedures, oversees and directs all aspects of the Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing...

  • Digital Marketing Manager

    il y a 4 heures

    Beyrouth, Beyrouth, Liban LAWAZEM Temps plein

    Job Overview:LAWAZEM is in search of a skilled Digital Marketing Manager to oversee and enhance our digital marketing efforts. This pivotal role will require you to develop, implement, and manage strategies that drive online engagement, customer acquisition, and lead generation. The ideal candidate will possess a deep understanding of digital marketing...

  • Marketing Strategy Manager

    il y a 4 heures

    Beyrouth, Beyrouth, Liban Jobs for Humanity Temps plein

    Company Description Jobs for Humanity is partnering with Luxury Selections to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.Company Name: Luxury SelectionsJob Description We are seeking an experienced Marketing Manager to lead our marketing initiatives and drive business growth. This...

  • Digital Marketing Manager

    il y a 4 jours

    Beyrouth, Beyrouth, Liban Karackterz Temps plein

    Company Description Karackterz specializes in the Recruitment & Headhunting of Junior to Executive positions in the Middle East, Europe & Africa region.Follow us to learn of our latest vacancies: Job Description • Manage all aspect of marketing activities and related projects.• Develop and manage the yearly marketing budget.• Develop and implement...

  • Influencer Marketing Manager

    il y a 4 jours

    Beyrouth, Beyrouth, Liban Presentail Temps plein

    About PresentailPresentail is a leading gifting platform that connects people worldwide with their loved ones in Lebanon. As we continue expanding our operations, we are building a stronger brand presence across digital channels. We are seeking a creative and data-driven Influencer Marketing Manager to lead and scale our influencer partnerships, elevate our...