Regional Marketing
il y a 2 jours
Our client is a multinational company with Global Operations. They have their regional office for the Middle East and Africa in Lebanon- Beirut and are currently seeking to recruit an experienced Marketing and Communication Lead in Beirut.
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Work with the internal and external stakeholders to help maintain & improve social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Solid understanding of CRM systems and how it integrates into the marketing campaign
- Manage the relationship with the external data providers/suppliers to ensure day-to-day data administration tasks are carried out effectively including, data cleansing, data management and any project specific requirements.
- Responding to, qualifying, and tracking Inbound Leads and Requests.
- Managing the lead qualification, tracking and dissemination process
- Maintain Database Integrity.
- Report on Campaign Results (i.e., Email, Lead Activity, Sales, etc.).
Keywords indicators:
- Marketing Leader
- Marketing & Communication
- Digital Marketing
- Budget Management
- Content Strategy
- Product Launch
- SEO
- Digital Campaigns
- Events
- communication & PR
Requirements:
- BA degree in Marketing or related fields, business studies
- Years of experience in Marketing in a reputable company
- Excellent Command of English and Arabic language, French is a plus
- Masters degree is a plus
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