cmo

E- Wallet Services

We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead our marketing and growth strategy for a fast-growing e-wallet and digital payments platform company . The CMO will drive user acquisition, engagement, and retention, while building a trusted financial brand that resonates with consumers and partners.

This leader will shape the go-to-market strategy, manage brand communication, and ensure our marketing investments deliver sustainable growth and profitability.

Key Responsibilities

1. Strategic Leadership

Develop and execute a comprehensive marketing strategy to grow active users, transactions, and revenue.

Coordinate with the executive team to define the company's brand positioning, vision, and customer experience.

Lead market expansion strategies

2. Brand & Communications

Build and evolve a strong, trusted, and differentiated e-wallet brand.

Oversee all marketing communications advertising, PR, content, and digital presence.

Manage crisis communications and ensure compliance with regulatory communication standards in fintech.

3. Growth & Performance Marketing

Own user acquisition and lifecycle marketing across all digital and offline channels.

Develop and optimize campaigns for customer acquisition, activation, retention, and reactivation.

Lead performance marketing initiatives

4. Product Marketing

Collaborate with product and engineering teams to define product positioning, launch strategies, and user education campaigns.

Use data-driven insights to inform product improvements and feature adoption strategies.

5. Customer Insights & Analytics

Build a deep understanding of customer segments, behavior, and motivations through research and data analytics.

Use analytics to guide marketing investment decisions.

6. Partnerships & Ecosystem Growth

Drive co-marketing opportunities with merchants, financial institutions, telecoms, and other ecosystem partners.

Strengthen relationships with regulators and industry associations through brand credibility and responsible marketing.

7. Leadership & Team Development

Build and mentor a world-class marketing team, covering growth, brand, creative, and analytics.

Foster a culture of innovation, experimentation, and accountability.

Qualifications & Experience

- 8+ years of marketing experience, with at least 5 years in a leadership role (preferably in fintech, digital payments, or consumer tech).

- Proven track record in driving user growth and engagement for digital financial products or mobile apps.

- Strong understanding of digital channels, performance marketing, CRM, and lifecycle marketing.

- Experience in brand building, communications, and partnership marketing.

- Data-driven decision-maker with solid analytical and financial acumen.

- Excellent leadership, communication, and stakeholder management skills.

- Bachelor's degree in Marketing, Business, or related field; MBA preferred.

 

Key Metrics (KPIs)

Monthly Active Users growth

Customer Acquisition Cost & Lifetime Value

Brand awareness