Subscriptions Growth Executive

Anghami is the leading multi-media technology streaming platform in the Middle East and North Africa ('MENA') region, offering a comprehensive ecosystem of exclusive premium video, music, podcasts, live entertainment, audio services and more. Since its launch in 2012, Anghami has led the way as the first music streaming platform to digitize MENA's music catalog, reshaping the region's entertainment landscape. In a strategic move in April 2024, Anghami joined forces with OSN+, a leading video streaming platform, forming a digital entertainment powerhouse. This pivotal transaction strengthened Anghami's position as a go-to destination, boasting an extensive library of over 18,000 hours of premium video, including exclusive HBO content, alongside 100+ million Arabic and International songs and podcasts. With a user base exceeding 120 million registered users and 2.5 million paid subscribers, Anghami has partnered with 47 telcos across MENA, facilitating customer acquisition and subscription payment, in addition to establishing relationships with major film studios, entertainment giants, and music labels, both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.

We believe in data-driven innovation, cross-functional collaboration, and a culture of continuous learning.

What you'll be doing:
● Develop and implement marketing campaigns serving the subscriber and revenue
growth and maximize lifetime value
● Ability to work in cross-functional teams with the product, engineers, creative with the
common objective of optimizing the conversion and retention rates of our users
● Collaborate with the CRM and Performance marketing team to enhance user
acquisition and develop customer lifecycle campaign to improve engagement and
reduce churn
● Manage projects in all different stages starting with campaign ideation to planning,
briefing and following up with all stakeholders, setting up assets and tracking
dashboards
● Monitor and optimize all campaigns, experiments and A/B tests to improve
subscriptions growth KPIs which are set in line with the company's strategy which
can also include paywall optimization, pricing experiments and in-app messaging
● Analyze funnel metrics to identify friction points and optimize key conversion
touchpoints
● Update and follow marketing calendar(s) and be able to plan ahead for future
activities
● Build reports and assess campaigns' performance based on the existing range of
tools (internal and external)
● Help define appropriate audience segmentation for targeted campaigns

●Suggest enhancements and changes based on researches, insights and analyses
from the market and own campaigns

About You:
● Preferably 2-3 years of experience in growth marketing or a related field
● Language skills: English and Arabic, French is a plus
● You have a proven track record of leading and executing growth projects
independently and getting things done in a cross-functional organization
● You have worked on online marketing campaigns and CRM before (Experience in
Braze is a plus)
● You are very comfortable using various analytical tools (e.g. Google Analytics,
Amplitude or similar tools, SQL etc.)
● You have a proactive mindset, you look at the bigger picture and prevent problems
from arising while coming up with suitable solutions when it does.
● You are a reliable and adaptable team player who contributes positively and
fosters a collaborative and productive work environment.
● You are comfortable with rolling up your sleeves and executing things yourself – no
matter if it's programming an email, pulling some queries or quickly adjusting an
image in Photoshop. We're looking for self-starters who want to get things done