Marketing Manager
il y a 1 jour
1. KEY RESPONSIBILITIES
Job Summary
Under the general guidance and supervision of the General Manager, and within the limits of established Corporate policies and procedures, oversees and directs all aspects of the Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Marketing office.
Essential Duties and Responsibilities
Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
Provides a professional, advisory support service to the General Manager
Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
Create and implement special programs to achieve greater profitability through:
o Increasing average rate
o Increasing overall occupancy
o Increasing business volume during off-peak periods
Enhance the image of the hotel in the local community
Participate as an active member of the community through associations, memberships and other trade organizations
Review regularly activity reports of Marketing personnel to ensure targets and Sales objectives are being met
Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
Investigate potential markets by:
o Analyzing guest history and registration card files
o Studying guest questionnaires
o Reviewing government statistics on visitors to the city
o Analyzing competition's sales/promotion efforts
o Studying various reference and industry publications for sales leads
Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
Manage the development of new products and services
Oversee the development of new marketing strategies
Conduct market research
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