Marketing Senior Manager

il y a 23 heures


Beyrouth, Beyrouth, Liban ZainCash Temps plein

About ZainCash

ZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top Fintech company of 2023 and 2024 as well as GSMA's Best Mobile Innovation Supporting Humanitarian Situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards, payroll, aid disbursement, and more. For more information, please visit

Responsibilities

  • Develop and execute a holistic marketing strategy that balances Brand Awareness (Marcom) with Performance Marketing (Growth).
  • Lead the execution of user acquisition (UA) campaigns, focusing on lowering Customer Acquisition Cost (CAC) while increasing ROI.
  • Oversee the marketing budget, ensuring funds are allocated efficiently across digital and traditional channels based on attribution data.
  • Champion the use of tools like Adjust to track campaign sources, attribute installs correctly, & Oversee Customer Engagement campaigns using tools to drive retention and reduce churn.
  • Manage and mentor a diverse team, including the Marcom Manager, Graphic Designers, and Marketing Supervisors.
  • Lead and Implement specialized CVM (Customer Value Management) journeys.
  • Align with Product and Sales teams to ensure marketing campaigns support new feature launches and merchant network expansion.
  • Maintain brand consistency and communication across all channels (In-app, Podcast, Social, PR, and Offline).
  • Conduct competitor analysis and market research to stay ahead of Fintech trends in Iraq and the region.

Requirements

  • Experience:
    5+ years of Marketing experience.
    At least 2 years as a Marketing Manager.
  • Education:
    Bachelor's degree.
    MBA is a plus.


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