Brand Manager

il y a 2 jours

Beyrouth, Beyrouth, Liban Client of Hirelebanese Temps plein

Market & Sales Intelligence

  • Analyze sales performance and generate forecasts to support commercial planning and back strategic decisions.
  • Track market trends and consumer insights, particularly shifts in health-conscious behavior, product preferences, and sustainability expectations.
  • Maintain updated competitive landscape reports, identifying threats and opportunities.

Retail POS Activation & Implementation

  • Execute impactful in-store activations, including sampling, seasonal promotions, and new product rollouts.
  • Manage POS branding and materials production, from concept to delivery, maintaining quality and brand consistency
  • Coordinate product visibility strategies in collaboration with the sales dept. & teams.

Training & Event Execution

  • Train hostesses and reps., instilling brand knowledge, behavior standards, and communication guidelines.
  • Lead the coordination at events, CSR activations, trade fairs and consumer shows; ensuring on-brand execution and impactful consumer experiences.

Communication & Campaign Management

  • Support and implement 360 communication strategies covering ATL, BTL, and digital.
  • Own and update the monthly campaign calendar, aligning product launches, seasonal themes, and communication channels.
  • Oversee social media planning and content posting, ensuring alignment with brand voice and promotional plans.

Creative & Agency Coordination

  • Work closely with design studios and free-lancers on product branding, packaging updates, and visual communication and production.
  • Liaise with the advertising agency, managing creative briefs, timelines, and delivery of assets for multi-channel campaigns.
Desired Candidate Profile

A dynamic, curious, and brand-driven individual.

Known for being organized, digitally savvy, and relationship-oriented, they represent the brand with professionalism, passion, and consistency, whether in agency meetings, retail environments or events.

Naturally takes on the role of a Company and Brand Ambassador, actively conveying the company s and brand s identity across all touchpoints, from retail shelves to digital platforms, trade events, marketing collateral and communication at large.

Fluent in English (French is an advantage), with strong organizational skills, digital literacy, and a sharp eye and interest for consumer and overall market trends. Brings both strategic thinking and hands-on execution capabilities to ensure products are consistently well-positioned in a competitive market.

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