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Corporate Brand Officer

il y a 2 semaines

Beyrouth, Beyrouth, Liban Madi International Temps plein


POSITION SUMMARY

Your duties include performing research on competition in the market, developing campaigns and marketing strategies, liaising between creative and commercial departments, and overseeing the design and implementation of new brand concepts1- Responsible for brand building across Madi international work field as per set strategy & client expectations. Handle brand communications & negotiations with international & local suppliers. Assisting in Developing a brand business plan based on brand strategy and positioning. Regularly monitor and report international as well as local market trends to identify opportunities and potential portfolio expansion. Source new brands / product portfolio based on market feedback and opportunities.

DUTIES AND RESPONSIBILITIES

  • Observing cost efficiency at all times while not compromising quality / deadlines / collaboration with third party as per approved guidelines &budget. 
  • Overseeing the execution of strategic business plans as per approved budget and timeline. 
  • Managing the implementation of Marketing Activities, Communication, Media & PR plans in timely manner. 
  • Developing the brands business plan based on brand strategy and positioning. 
  • Managing and ensuring the fulfillment of the sell-out set target by brand by trade channel, by customer across the countries.
  • Develop & Execute marketing activity, POSM, catalogues, communication, media & PR plans and ensure on time implementations. 
  • Ensure proper communication of all plans with respective people within the company especially the Sales teams. Supporting sales achievements. 
  • Market visit if required. Maintain efficiency in execution considering quality / time and importance as per set deadlines. 
  • Conduct Market research studies which cover all business-related aspects such as market dynamics, competitive analysis, price collections, clients satisfaction, industry best practices, etc.. 
  • Defining and ensuring the achievement of the brands sell-in & sell-out target by country, by trade channel, by customer by SKU. 
  • Ensuring the promotors maintain the highest product knowledge in order to achieve the monthly sell-out target by SKU. 
  • Ensure the brand registration of all SKUs in all countries through the regulatory affairs specialist. 
  • 360-degree branding to build and maintain brand image with various channels.
  • Planning and directing the country sales team with all needed guidance in terms of agreements negotiation, RSP discounts as well as the terms and conditions to secure the set margins by brand.
  • Provide feedback to commercial department in relations to new brands / product portfolio based on market feedback and opportunities. 
  • Analyzing the market for the new business expansion opportunities in relevant trade channels & taking timely action.
  • Monitoring the stock levels of the assigned brands, identify product movement, excess stock and ensuring the set plans by supply chain is executed accordingly. 
  • Taking timely actions on the aging stocks and ensuring the movement of items based on the expiry dates to avoid losses due to expired stocks.
  • Conducting Market research studies covering all business-related aspects such as market dynamics, competitive analysis, price collections, clients satisfaction, best practices across industry etc.
  • Executing the timely market visits as to better understand the industry, best practices and maintaining proper inbound / outbound marketing by visiting the assigned countries.
  • Regular monitoring and reporting the international as well as local market trends to identify opportunities and potential portfolio expansion.

KNOWLEDGE

  • MBA in marketing, business administration or relevant discipline
  • Previous wide marketing experience,
  • Thorough knowledge of strategic planning principles and marketing best practices.
  • Good understanding of market research techniques, data analysis and statistics methods. 
  • Excellent communication and Interpersonal skills.
  • Former experience in Oracle system. 
  • Creativity and commercial awareness