Chief Marketing Officer

il y a 1 semaine

Beyrouth, Beyrouth, Liban Jobs for Humanity Temps plein 60 000 $US - 120 000 $US par an
Company Description

E- wallet Services 

Job Description

We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead our marketing and growth strategy, a fast-growing e-wallet and digital payments platform company. The CMO will drive user acquisition, engagement, and retention, while building a trusted financial brand that resonates with consumers and partners.

This leader will shape the go-to-market strategy, manage brand communication, and ensure our marketing investments deliver sustainable growth and profitability.

Key Responsibilities

1. Strategic Leadership

  • Develop and execute a comprehensive marketing strategy to grow active users, transactions, and revenue.
  • Coordinate with the executive team to define the company's brand positioning, vision, and customer experience.
  • Lead market expansion strategies-

2. Brand & Communications

  • Build and evolve a strong, trusted, and differentiated e-wallet brand.
  • Oversee all marketing communications advertising, PR, content, and digital presence.
  • Manage crisis communications and ensure compliance with regulatory communication standards in fintech.

3. Growth & Performance Marketing

  • Own user acquisition and lifecycle marketing across all digital and offline channels.
  • Develop and optimize campaigns for customer acquisition, activation, retention, and reactivation.
  • Lead performance marketing initiatives

4. Product Marketing

  • Collaborate with product and engineering teams to define product positioning, launch strategies, and user education campaigns.
  • Use data-driven insights to inform product improvements and feature adoption strategies.

5. Customer Insights & Analytics

  • Build a deep understanding of customer segments, behavior, and motivations through research and data analytics.
  • Use analytics to guide marketing investment decisions.

6. Partnerships & Ecosystem Growth

  • Drive co-marketing opportunities with merchants, financial institutions, telecoms, and other ecosystem partners.
  • Strengthen relationships with regulators and industry associations through brand credibility and responsible marketing.

7. Leadership & Team Development

  • Build and mentor a world-class marketing team, covering growth, brand, creative, and analytics.
  • Foster a culture of innovation, experimentation, and accountability.

Qualifications & Experience

  • 10+ years of marketing experience, with at least 5 years in a leadership role (preferably in fintech, digital payments, or consumer tech).
  • Proven track record in driving user growth and engagement for digital financial products or mobile apps.
  • Strong understanding of digital channels, performance marketing, CRM, and lifecycle marketing.
  • Experience in brand building, communications, and partnership marketing.
  • Data-driven decision-maker with solid analytical and financial acumen.
  • Excellent leadership, communication, and stakeholder management skills.
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Key Metrics (KPIs)

  • Monthly Active Users growth
  • Customer Acquisition Cost & Lifetime Value
  • Brand awareness

  • Junior Marketing

    il y a 2 semaines

    Beyrouth, Beyrouth, Liban Jobs for Humanity Temps plein 20 000 £LB - 60 000 £LB par an

    Company Description Risk Mena is an advisory and risk consulting firm that covers the Middle East & North Africa region. Job Description Risk Mena is seeking a part-time Junior Marketing & Branding Officer to join the firm. This is a great opportunity for someone who has a foundational understanding of marketing principles and is eager to develop their...

  • Junior Marketing

    il y a 1 semaine

    Beyrouth, Beyrouth, Liban Jobs for Humanity Temps plein 20 000 $US - 25 000 $US par an

    Company Description Risk Mena is an advisory and risk consulting firm that covers the Middle East & North Africa and West Africa regions. Job Description Risk Mena is seeking a full time (home-based) Junior Marketing & Branding Officer to join the firm. This is a great opportunity for someone who has a foundational understanding of marketing principles and...

  • cmo

    il y a 1 semaine

    Beyrouth, Beyrouth, Liban Jobs for Humanity Temps plein 40 000 $US - 80 000 $US par an

    Company Description Construction  Job Description The Chief Marketing Officer (CMO) will provide strategic leadership and direction for all marketing, branding, and business development activities across the organization. This executive will play a pivotal role in positioning the company as a market leader in construction services by driving brand...

  • Business Development Coordinator at the Business Development Office

    il y a 2 semaines

    Beyrouth, Beyrouth, Liban AUB Temps plein 15 000 $US - 30 000 $US par an

    DescriptionJob Title: Business Development Coordinator Department: Business Development Grade: 12Basic Functions: Provides administrative support to the Director and team by preparing proposal materials, maintaining client databases, scheduling meetings, and tracking data and action items. Coordinates internal and external communications and handles event...

  • accounting and reporting manager

    il y a 2 semaines

    Beyrouth, Beyrouth, Liban NECG Temps plein 40 000 $US - 120 000 $US par an

    Manage and develop the Accounts Receivables and the Accounts Payables teams and promote cooperation within the Finance Department.Lead on the compliance process and proactively communicate relevant rules and regulations.Control posting of general ledger transactions, client aging.Manage requirements for external auditors and ensure legal compliance with tax...

  • Senior Software Sales Executive

    il y a 1 semaine

    Beyrouth, Beyrouth, Liban iHorizons Temps plein 60 000 $US - 120 000 $US par an

    - This is in Qatar, and you will need to relocate to Qatar and we will Provide Visa and Travel Flight tickets.Job ResponsibilitiesSales Life Cycle Ownership• Generate new leads by focusing on hunting for new opportunities through existing professional networks, cold calling and leveraging on other methods to contact the decision makers• Be a trusted...

  • IT Sales Account Manager

    il y a 1 semaine

    Beyrouth, Beyrouth, Liban iHorizons Temps plein 60 000 $US - 120 000 $US par an

    Job SummaryYou will be responsible for selling iHorizons' range of products and services to new and existing customers in various sectors and for managing the entire sales life cycle. You will also manage all the new accounts that you bring in with support from the Sales Operations Team.Reporting StructureThis job reports to the Sales Manager.Job...

  • csr

    il y a 2 semaines

    Beyrouth, Beyrouth, Liban BIT Temps plein 20 000 $US - 60 000 $US par an

    Responsibilities:Create and update records ensuring accuracy and validity of collected informationFollow-up on cases on a daily basis and contact customers via email as well as update the CRM database accordinglyManage data and enter record information as neededSchedule and plan appointmentsMaintain good relationships with customers and colleagues built on...

  • Business Development Representative

    il y a 2 semaines

    Beyrouth, Beyrouth, Liban EI-Technologies Mena Temps plein 15 000 $US - 30 000 $US par an

    Company Description EI-TECHNOLOGIES MENA, by NEO-DIS.COM Group, is a pure player digital consultancy firm and one of the leading Salesforce partners in the Middle East since 2011. Headquartered in Paris, we have offices in Dubai, Lebanon and Saudi Arabia providing Salesforce CRM Implementation and Cloud Consulting services with various technologies in the...

  • Sales Representative

    il y a 1 semaine

    Beyrouth, Beyrouth, Liban Massaya & Co Temps plein 800 000 £LB - 1 200 000 £LB par an

    Company Description Massaya is a boutique winery established in 1992 by the Ghosn brothers in partnership with French wine families. It started with the iconic blue arak bottle and built a solid reputation locally and internationally. Today, Massaya operates across three locations in Lebanon: Tanaïl in the Beqaa Valley, Faqra with a Wine Resort, and the...