Chief Marketing Officer
il y a 2 semaines
E- wallet Services
Job DescriptionWe are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead our marketing and growth strategy for a fast-growing e-wallet and digital payments platform company . The CMO will drive user acquisition, engagement, and retention, while building a trusted financial brand that resonates with consumers and partners.
This leader will shape the go-to-market strategy, manage brand communication, and ensure our marketing investments deliver sustainable growth and profitability.
Key Responsibilities
1. Strategic Leadership
- Develop and execute a comprehensive marketing strategy to grow active users, transactions, and revenue.
- Coordinate with the executive team to define the company's brand positioning, vision, and customer experience.
- Lead market expansion strategies-
2. Brand & Communications
- Build and evolve a strong, trusted, and differentiated e-wallet brand.
- Oversee all marketing communications advertising, PR, content, and digital presence.
- Manage crisis communications and ensure compliance with regulatory communication standards in fintech.
3. Growth & Performance Marketing
- Own user acquisition and lifecycle marketing across all digital and offline channels.
- Develop and optimize campaigns for customer acquisition, activation, retention, and reactivation.
- Lead performance marketing initiatives
4. Product Marketing
- Collaborate with product and engineering teams to define product positioning, launch strategies, and user education campaigns.
- Use data-driven insights to inform product improvements and feature adoption strategies.
5. Customer Insights & Analytics
- Build a deep understanding of customer segments, behavior, and motivations through research and data analytics.
- Use analytics to guide marketing investment decisions.
6. Partnerships & Ecosystem Growth
- Drive co-marketing opportunities with merchants, financial institutions, telecoms, and other ecosystem partners.
- Strengthen relationships with regulators and industry associations through brand credibility and responsible marketing.
7. Leadership & Team Development
- Build and mentor a world-class marketing team, covering growth, brand, creative, and analytics.
- Foster a culture of innovation, experimentation, and accountability.
Qualifications & Experience
- 8+ years of marketing experience, with at least 5 years in a leadership role (preferably in fintech, digital payments, or consumer tech).
- Proven track record in driving user growth and engagement for digital financial products or mobile apps.
- Strong understanding of digital channels, performance marketing, CRM, and lifecycle marketing.
- Experience in brand building, communications, and partnership marketing.
- Data-driven decision-maker with solid analytical and financial acumen.
- Excellent leadership, communication, and stakeholder management skills.
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
Key Metrics (KPIs)
- Monthly Active Users growth
- Customer Acquisition Cost & Lifetime Value
- Brand awareness
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