Trade Marketing Manager

il y a 3 semaines


Beyrouth, Beyrouth, Liban RecruitMe Plus Temps plein
Job Title: Trade Marketing Manager - FMCG

RecruitMe Plus is seeking a highly skilled Trade Marketing Manager to join our team in Beirut, Lebanon. As a key member of our sales and marketing team, you will be responsible for developing and executing trade marketing strategies to drive brand awareness, increase product visibility, and boost sales in all channels.

Key Responsibilities:
  • Trade Marketing Strategy & Execution: Develop, implement, and monitor trade marketing strategies to drive brand awareness, increase product visibility, and boost sales in all channels.
  • TMR Team Leadership & Management: Directly manage and lead a team of Territory Manager Representatives (TMRs), providing them with the tools, guidance, and support to effectively represent the brand in the field.
  • Field Execution & Territory Management: Coordinate closely with TMRs to ensure seamless execution of trade marketing initiatives across different territories.
  • Budget Management & ROI Tracking: Manage the trade marketing budget for each territory, working with TMRs to allocate resources to high-impact opportunities.
  • Retail Relationship Building: Develop and nurture relationships with key retail and distribution partners to ensure strong support for the company's products.
  • Market & Competitor Intelligence: Gather and analyze insights from TMRs on local market conditions, including consumer preferences, competitor activities, and promotional effectiveness.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 6 years of experience in trade marketing within the FMCG sector.
  • Experience and knowledge of the Lebanese market, including key retail and distribution channels.
  • Strong experience in managing Territory Manager Representatives, with a focus on training, motivating, and performance optimization.
  • Ability to develop and execute trade marketing plans that drive sales and market share growth.
  • Proficient in managing trade marketing budgets, forecasting, and optimizing spend for maximum ROI.
  • Ability to analyze sales data, market trends, and competitor activities to develop actionable insights.
  • Experience in planning and executing in-store promotions, product launches, and trade events.
  • Strong understanding of retail execution strategies and how to optimize shelf placement, displays, and merchandising.
  • Effective collaboration with the sales team to align trade marketing activities with sales objectives.
  • Strong negotiation skills to manage relationships with retailers, suppliers, and other stakeholders.
  • Proficient in MS Office (Excel, PowerPoint, Word).
  • Familiarity with CRM.
  • Ability to use data analytics tools for market and sales analysis.
  • Willingness to travel within Lebanon for market visits and retailer meetings.

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