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Responsable Marketing et Communication
Il y a 2 mois
Missions principales :
1.Stratégie Marketing et Communication :
â¢Ãlaborer et mettre en Åuvre la stratégie marketing et communication de l'entreprise.
â¢Développer des campagnes marketing intégrées (en ligne et hors ligne) pour promouvoir les produits/services de l'entreprise.
â¢Analyser les tendances du marché et les performances des campagnes pour ajuster la stratégie.
2.Gestion des Médias :
â¢Gérer les relations presse et les partenariats médias.
â¢Superviser la création de contenu pour les réseaux sociaux, le site web et les autres supports de communication.
â¢Assurer la veille concurrentielle et suivre les tendances des médias sociaux.
3.Publicité et Promotion :
â¢Concevoir et piloter les campagnes publicitaires (print, digital, etc.).
â¢Gérer le budget publicitaire et optimiser le retour sur investissement.
â¢Collaborer avec les agences de communication et les freelances.
4.Ãvénements et Relations Publiques :
â¢Organiser et coordonner les événements (salons, conférences, etc.).
â¢Assurer une présence forte de l'entreprise lors des événements externes et internes.
â¢Organiser et coordonner les événements en internes et en externes (salons, conférences, soirée, journée annuelle, etc.)
5.Analyse et Reporting :
â¢Suivre et analyser les indicateurs de performance (KPIs) des actions marketing et communication.
â¢Produire des rapports réguliers pour la direction.
â¢Proposer des recommandations pour améliorer les stratégies en place.
6.Gestion de lâéquipe marketing :
â¢Encadrer, motiver et développer les compétences de l'équipe marketing
â¢Répartir les tâches et superviser le travail de chaque membre de l'équipe.
â¢Assurer la cohésion et la collaboration au sein de lâéquipe
Profil recherché :
â¢Formation : Bac +5 en marketing, communication
â¢Expérience : Minimum 5 années dâexpérience
â¢Compétences techniques :
â¢Maîtrise des outils de marketing digital (SEO, SEM, Google Analytics, réseaux sociaux, etc.).
â¢Connaissance des logiciels de conception graphique (Canva, etc.)
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