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    Job Summary:The Senior Marketing Coordinator plays a pivotal role in developing, executing, and monitoring strategic marketing initiatives aimed at strengthening brand presence, user acquisition, and retention. This position is responsible for coordinating marketing activities across multiple channels, ensuring alignment with company objectives and market...

Marketing Coordinator

Il y a 2 mois

Beirut, Liban Byroots Temps plein

Key Responsibilities:


1. Campaign Coordination:

⢠Assist in the planning and execution of marketing campaigns across various digital platforms (social media, email, SEO/SEM, etc.).

⢠Brief and coordinate with the creative digital agency to develop engaging content and creatives aligned with our brandâs objectives.

⢠Monitor campaign progress and provide regular updates to the Head of Marketing.

2. Content Management:

⢠Oversee the creation and publication of marketing materials, ensuring consistency with brand guidelines.

⢠Work with the creative team to develop and maintain a content calendar.

3. Performance Tracking:

⢠Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and other relevant metrics.

⢠Prepare reports on key metrics and make recommendations for optimization.

4. Cross-Departmental Coordination:

⢠Liaise with other departments (e.g., Sales, Customer Service, Product Development) to ensure marketing efforts are aligned with overall business goals.

⢠Act as a point of contact for marketing-related inquiries and requests from internal teams.

5. Budget Management:

⢠Assist in managing the marketing budget, ensuring campaigns are executed within the allocated budget.

⢠Track expenses and assist in preparing budget reports.

6. Agency Management:

⢠Coordinate with external agencies and vendors to ensure timely delivery of services and materials.

⢠Provide feedback and guidance to ensure that agency output meets our standards.

7. Market Research:

⢠Conduct market research to identify trends and opportunities in the Lebanese food market.

⢠Stay up-to-date with industry developments and competitor activities.


Qualifications:


⢠Bachelorâs degree in Marketing, Business Administration, or a related field.

⢠1-2 years of experience in digital marketing, preferably in the food or e-commerce industry.

⢠Strong understanding of digital marketing channels and tools (e.g., social media, Google Analytics, email marketing).

⢠Excellent communication and organizational skills.

⢠Ability to work collaboratively with cross-functional teams.

⢠Experience in working with creative agencies is a plus.

⢠Passion for Lebanese food and culture is a strong advantage.