Executive - Media

Company Description Creating connected human experiences Established in 1999, Starcom is a global media network within Publicis Groupe. We create connected human experiences that deliver meaningful value through precision marketing, innovative content and technology. Starcom was ranked the #1 media agency in MENA in the WARC Media 100 in 2024 and was named #1 Media Agency of the Year at the MENA Effies and Dubai Lynx in 2023—recognition that reflects our commitment to excellence. With more than 5,000 people globally, we partner with leading brands to create powerful and effective solutions. Our culture supports growth, innovation and wellbeing, creating a positive environment where our people can do their best work. Overview
• Assist in developing and implementing media plans by analyzing market and consumer data, identifying target audiences, and selecting appropriate media channels.
• Understand and contribute to achieving agreed KPIs and campaign objectives.
• Collaborate with the planning team and cross-functional teams to develop and execute effective media strategies.
• Support the wider media team with day-to-day activities related to strategic channel and media planning.
• Manage day-to-day client relationships and communications. Responsibilities Technical & Product:
• Understand client briefs and develop media plans aligned with client objectives.
• Create and manage MRFs, coordinating with creative and media agencies to ensure timely campaign execution.
• Manage digital campaign trafficking and coordinate with the TAAG team for proper implementation.
• Manage campaign launches and ensure client expectations are met.
• Prepare client status reports, campaign performance reports, and optimization recommendations.
• Ensure accurate and timely campaign bookings and oversee the invoicing process.
• Use media planning and research tools such as Z/X Plan, GWI, Euromonitor, WARC, and SimilarWeb.
• Knowledge of digital platforms including DV360, Google Ads, Meta, Snapchat, X, and TikTok Ads Manager.
• Strong analytical and data interpretation skills with a commercial mindset focused on ROI. Business Acumen & Operational Efficiency:
• In-depth knowledge of advertising products, formats, channels, and always up to date on any new products in the market.
• Understanding of the advertising and media industry and the role of media planning within it.
• Experience with budget management and the ability to optimize media spending.
• Strong Time & project management skills and attention to detail.
• Familiar with various industry digital planning tools like DV360, Google ads, Meta Business Manager, Snap Chat ads manager, Twitter ads manager, and TikTok Ads manager is a plus. Innovative & Analytical Mindset:
• Creative problem-solving skills and the ability to think outside the box.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent communication and presentation skills.
• Develop post-campaign reports, competitive monitoring, analysis & basic rationale for media plans and proposals for clients. Qualifications
• Bachelor's degree in marketing, advertising, or a related field.
• 1-2 years of experience in media planning (Offline & Online) or a related role.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Certifications on digital platforms is a plus. Additional Information R-4636P-5254