Digital Marketing Executive
il y a 3 jours
About Anghami
Anghami is the leading multi-media technology streaming platform in the Middle East and North Africa ('MENA') region, offering a comprehensive ecosystem of exclusive premium video, music, podcasts, live entertainment, audio services and more. Since its launch in 2012, Anghami has led the way as the first music streaming platform to digitize MENA's music catalog, reshaping the region's entertainment landscape. In a strategic move in April 2024, Anghami joined forces with OSN+, a leading video streaming platform, forming a digital entertainment powerhouse. This pivotal transaction strengthened Anghami's position as a go-to destination, boasting an extensive library of over 18,000 hours of premium video, including exclusive HBO content, alongside 100+ million Arabic and International songs and podcasts. With a user base exceeding 120 million registered users and 2.5 million paid subscribers, Anghami has partnered with 47 telcos across MENA, facilitating customer acquisition and subscription payment, in addition to establishing relationships with major film studios, entertainment giants, and music labels, both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.
We're looking for a Digital Marketing executive to work on the user acquisition initiatives for both Anghami and OSN+. You'll be working with a diverse Growth team that drives acquisition, conversion, and retention of users on the two entertainment platforms.
About the Job
- Work on driving customer acquisition and brand consideration through digital marketing channels, in line with strategic goals.
- Work on various growth initiatives, including digital marketing, SEO, ASO, and lifecycle management.
- Manage and evaluate performance of all digital marketing campaigns, assess against business goals and constantly optimize performance.
- Analyze data to find answers about habits and trends, provide insights for optimization of overall marketing activities, improve content proposition and work on user retention.
- Research and identify trends in different markets to create relevant campaigns leading to the increase in user retention.
- Create marketing briefs based on the market insights and business requirements.
- Brainstorm and develop ideas for creative marketing campaigns.
- Collaborate with a cross functional team to create integrated marketing campaigns that prioritize the experience of the customer.
- Reach ambitious growth KPIs.
About you
- You have 2-3 years of experience in marketing, growth marketing, preferably in the tech industry
- You understand the basics of user segmentation and marketing of products within an app
- You have good analytical skills
- You have the ability to communicate and express effectively
- You have an execution oriented mindset
- You have experience with launching campaigns for digital platforms on Google, Apple Search Ads, or Meta.
- Experience with any of the following is a plus: Amplitude, Tableau and Looker.
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