Brand Manager

il y a 2 jours

Beyrouth, Beyrouth, Liban Jobs for Humanity Temps plein
Company Description

Building on a strong legacy of more than 145 years, Henkel is leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. 

Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings. Some of our leading brands are Persil, Pril, Der General and Schwarzkopf.

Job Description

Henkel Levant is looking to recruit a Brand Manager who will set brands objectives and strategies per country, translated into clear marketing plans, based on consumers insights and trends, communicate the brand DNA and USP across all Marketing mix and secure Brand's performance and profitability growth.

Main Responsibilities:

  • Set the yearly marketing and promotional plan, for the assigned brand(s), in line with the overall marketing strategy. Implementing launches and re-launches as per the set strategy with the proper monitoring.
  • Efficient implementation of marketing plans including traditional media, digital, BTL, PR, CSR activities and product artworks development. Handling the relations with creative, advertising and media agencies with the proper briefing is also part of the role.
  • Develop digital plans per country aligned with latest social media trends, targeting to reach the set KPIs.
  • Understand consumers' needs and behavior through launching different types of research and come up with key-takeout and action plans.
  • Analyze monthly data to understand brands & competitions performance and market trends.
  • Control brands' marketing budget by country and by line of spending
  • Ensure Brand's profitability by having a deep understanding of all lines of P&L and work on ad-hoc financial simulations.
  • Cooperate closely with all departments.
Qualifications
  • Bachelor's degree in business administration. Master's degree is a plus
  • Minimum 2 years of relevant experience
  • Advanced Computer Skills
Additional Information

All your information will be kept confidential according to EEO guidelines.

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