Social Media Manager
il y a 3 jours
Company Name: SOMA Architecture
website:
Job DescriptionA Social Media Manager is responsible for developing and executing social media strategies to build and maintain a strong online presence for SOMA architecture firm. This role involves creating and curating engaging content, analyzing performance metrics, and staying up-to-date with industry trends to drive brand awareness, engagement, and growth on various social media platforms.
Strategy Development:
- Develop comprehensive social media strategies aligned with the brand's goals and target audience.
- Identify key performance indicators (KPIs) to measure the success of social media efforts.
Content Creation and Curation:
- Create high-quality, relevant, and engaging content for various social media platforms (text, images, videos, infographics, etc.).
- Curate user-generated content and third-party content when appropriate.
- Ensure content is consistent with brand voice and messaging.
Community Management:
- Monitor and engage with the online community, responding to comments, messages, and mentions in a timely and professional manner.
- Foster positive relationships with followers and influencers.
Platform Management:
- Manage and optimize social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and others as relevant to the brand.
- Schedule and publish content at optimal times for maximum reach and engagement.
Advertising and Promotion:
- Create and manage paid advertising campaigns on social media platforms to drive traffic, conversions, and brand visibility.
- Monitor ad spend and adjust campaigns based on performance metrics.
Analytics and Reporting:
- Use analytics tools to track and analyze key performance metrics, such as reach, engagement, conversion rates, and ROI.
- Prepare regular reports and provide insights to improve social media strategies.
Stay Informed:
- Keep up-to-date with social media trends, algorithm changes, and emerging platforms.
- Adapt strategies accordingly to leverage new opportunities.
Collaboration:
- Work closely with other teams, such as marketing, content creators, and designers, to align social media efforts with overall marketing campaigns.
- Background or knowledge in architecture or art is a big plus.
- Bachelor's degree in marketing, communications, or a related field (preferred).
- Proven experience as a Social Media Manager or similar role.
- In-depth knowledge of various social media platforms, their audiences, and best practices.
- Strong copywriting and content creation skills.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics, Facebook Insights).
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to stay updated with industry trends.
- Analytical skills to interpret data and make informed decisions.
- Adaptable and able to work in a fast-paced environment.
- Experience with graphic design or video editing tools is a plus.
If you are interested in this exciting opportunity, please submit your resume and portfolio
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