Director of Digital Marketing

POSITION SUMMARY:

The primary function/purpose of this job.

The Director of Digital Marketing is a strategic, results driven leader responsible for guiding and optimizing the digital customer journey across owned and e-commerce dealer channels in North America. This role develops and executes a comprehensive digital strategy that improves the consumer experience across websites, email, online dealer marketplaces, social media, consumer account platforms, and marketing automation.

The Director owns the local North American digital strategy to drive measurable growth in engagement, conversion and loyalty. This role works closely with local cross-functional leaders, the global digital marketing team, and external partners to ensure digital priorities support overall business goals and deliver a seamless, consumer-centric digital presence.

JOB RESPONSIBILITIES:

Essential Functions

1. Lead the Digital Consumer Journey
   
   Oversee the full digital experience across owned and dealer channels—from awareness to loyalty. Partner with the VP of Marketing, digital agencies, and cross-functional teams to shape content and campaign strategies that support business and brand goals. Define and execute a long-term vision for how digital experiences strengthen Festool's brand and customer relationships in North America.

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2. Own Core Digital Channels
   
   Lead strategy and manage execution across North American digital channels including social media, email marketing, website UX/content, CRM and online communities. Ensure consistency, alignment, and performance across all digital touchpoints.

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2. Dealer Digital Channels

Ensure online dealer marketplaces are aligned to owned digital consumer journey strategy inclusive of content, experience and alignment to brand guidelines. Build and manage strategic partnerships with key dealers and e-commerce partners to drive activation and improve conversion.

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2. Drive Innovation
   
   Champion digital transformation by exploring new technologies, data platforms, and strategic partnerships that enhance the customer experience and deliver measurable results.

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2. Team Leadership

Provide clear direction, coaching, and development for the digital marketing team. Build a high-performing, consumer-focused team to drive business results.

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2. Global Collaboration
   
   Partner with the global digital marketing team to influence enterprise-wide initiatives, represent local needs and share best practices. The global digital marketing team manages the enterprise platforms; this role will lead the North American extensions – website, CRM, email, social.

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2. Performance & Insights
   
   Oversee performance measurement across all owned digital channels. Set KPIs, monitor progress, and find opportunities for continuous improvement. Monitor digital channel metrics, analyze KPIs, and identify optimization opportunities across owned channels. Present insights and recommendations to the VP of Marketing and senior leadership.

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2. Market Intelligence
   
   Analyze customer behavior, market trends, and competitor activity to identify new opportunities and deliver best-in-class digital experiences.

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2. Additional Duties
   
   Perform other tasks as assigned to support digital marketing goals.

Qualifications

Minimum requirements to competently perform the key responsibilities of this job in terms of educational background, work experience, licenses/certifications or other knowledge, skills, and abilities.

Basic Requirements

Bachelor's Degree with relevant focus (Marketing, Business, etc.) 7+ years' experience in digital marketing, e-commerce, or related fieldProven experience guiding consumers through the full digital journey, with deep understanding of each stage and how to drive engagement end-to-end.Experience with marketing technology platforms and comfortable navigating technical detailsStrong communicator with proven ability to collaborate effectively across cross-functional teams as well as influence senior leadershipAbility to thrive in a fast-paced environment and manage multiple priorities simultaneouslyDemonstrated success driving measurable business outcomes through integrated digital marketing initiativesAbility to translate analytics and consumer insights into strategic decisions.Travel as needed

Preferred Qualifications

Master's Degree Previous experience working in Sitecore, Emarsys & SalesforcePrevious experience in a customer data and analytics-heavy environmentPrevious experience working with the tool industry and/or trades

AFFIRMATIVE ACTION/EEO STATEMENT:

Tooltechnic Systems NA, Festool USA, Festool Canada, and Systainer Systems NA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

 

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