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Sales Director

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Job Title: Sales Director - FMCG

Company: RecruitMe Plus

Job Type: Full-time

Location: Beirut, Lebanon

About Us:

RecruitMe Plus is a leading recruitment agency specializing in placing top talent in the FMCG industry. We are committed to delivering exceptional results and building long-lasting relationships with our clients and candidates.

About the Role:

We are seeking an experienced Sales Director to join our team in Beirut, Lebanon. As a Sales Director, you will be responsible for leading our sales team and driving business growth in the FMCG sector.

Key Responsibilities:

  • Sales Strategy & Planning:
    • Develop and execute sales strategies to achieve business objectives, including market share growth, revenue targets, and distribution expansion.
    • Identify opportunities for growth within the market, leveraging consumer insights and market data to inform sales strategies.
    • Set sales targets and KPIs for the team, ensuring they are aligned with broader company goals.
  • Team Leadership & Development:
    • Lead and manage the sales team, including Territory Sales Representatives, Key Account Executives, and other field personnel.
    • Set performance objectives for the sales team and ensure they are met through regular reviews, coaching, and development.
    • Foster a high-performance culture by providing ongoing training, motivation, and feedback to the sales team.
  • Sales Execution & Territory Management:
    • Oversee the execution of sales initiatives in various regions, ensuring optimal coverage and presence in key markets.
    • Work with the sales team to secure new retail and distributor partnerships and manage existing relationships to maximize sales opportunities.
    • Monitor and support the field team in maintaining strong retail execution, including stock availability, merchandising, and promotions.
  • Key Account Management:
    • Develop and maintain strong relationships with key retail chains, wholesalers, and distributors to ensure the brand's prominence in-store.
    • Negotiate contracts, promotional agreements, and incentive programs with key accounts to maximize sales and shelf space.
    • Collaborate with marketing and trade marketing teams to ensure effective execution of promotional campaigns within key accounts.
  • Sales Performance Tracking & Reporting:
    • Monitor and analyze sales performance data, providing regular reports on sales trends, product performance, and team activity.
    • Use sales analytics to adjust strategies and ensure targets are being met, recommending corrective actions when necessary.
    • Provide regular updates to senior management on sales forecasts, opportunities, and challenges.
  • Budget & Resource Management:
    • Manage the sales budget, ensuring resources are allocated effectively to support the team in achieving its objectives.
    • Ensure that spending is optimized for maximum ROI across all sales activities.
  • Market Intelligence & Competitor Analysis:
    • Stay informed about industry trends, regulatory changes, and competitor activities, providing insights to the team and senior management.
    • Use market intelligence to identify new business opportunities and stay ahead of competitors.
  • Collaboration with Other Departments:
    • Work closely with the marketing, trade marketing, and product development teams to ensure alignment between sales initiatives and overall company objectives.
    • Provide feedback from retailers and distributors to help inform product development and marketing strategies.

Requirements:

  • Bachelor's degree in Business Administration, Marketing, or related field.
  • Minimum 8 years of experience within the FMCG sector, with at least 3 years in a managerial role.
  • Proven track record of achieving sales targets and managing a sales team effectively.
  • Strong leadership and team management skills.
  • Deep understanding of the FMCG market dynamics in Lebanon, including competitors, customer behavior, and market trends.
  • Excellent negotiation, communication, and interpersonal skills.
  • Ability to analyze data and make strategic decisions.
  • Ability to travel to different areas in Lebanon when needed.
  • Fluent in English.