Senior Marketing Specialist

Company Description At Gray Mackenzie Retail Lebanon (GMRL), we’ve been shaping the retail landscape since our inception in 1996. As a pioneer in the ownership and operation of supermarkets and hypermarkets, we’re driven by one core mission: to “Live Life Generously.” From the day we reintroduced Spinneys to Lebanon, we’ve continued to innovate and expand. Whether it’s being generous with quality through Spinneys, generous with quantity at Happy Discount Store, or generous with time at Grab’n Go, every division we operate focuses on enriching the lives of our customers. Our retail portfolio has grown, we expanded further in 2019 with Mackenzie Distribution, F&B, and Production, diversifying our reach and ensuring a seamless, top-quality shopping experience across Lebanon. In recent years, Monoprix and NokNok have joined the GMRL umbrella, bringing even more options to our customers. Our journey doesn’t stop there. With our eye on future growth, we are preparing to expand across the region.

Job Description
Job Overview: The Senior Marketing Specialist is responsible for implementing the marketing activities Duties and

Responsibilities:
Branding and Marketing Management:
• Ensure proper implementation of GMRL Brands and various business marketing and communications strategies
• Develop advertising and marketing tools including above the line and below the line materials based on the yearly marketing calendars
• Develop promotional content material such as tactical flyers, seasonal brochures, and advertising campaigns
• Organize and supervise occasional events in addition to other related public relations jobs
• Responsible of press releases developments (with the help of the agency) and circulation
• Contributing in the social media content development for GMRL brands
• Follow up on GMRL CSR activities and develop a proper activities calendar related to every initiative with its implementation
• Conduct store visits and market tours
• Supervise and execute mystery shopping visits Collaboration and Communication:
• Manage all online and offline communication channels
• Handle the Advertising scene and competitor’s media review on quarterly basis in coordination of the Media Buying Unit
• Interact and coordinate with the company’s business partners such as advertising agency, media buying unit, PR agency, production, and printing houses
• Cooperate with other related departments such as commercial department, operations, and finance
• Communicate directly with GMRL outlets to ensure proper implementation of promotions, branding, campaigns, launches and events
• Coordinate directly with the company’s call center for inbound and outbound related issue Market Analysis and Performance Tracking:
• Insure proper implementation of in-house surveys and questionnaires
• Analyze and interpret sales figures, evaluate advertising and promotions campaign and digital flyers and conduct market surveys
• Conduct daily media monitoring and developing competitive reports and analysis
• Manage the brand marketing and advertising budget and generate monthly A&P reports
• Submit the A&P and other related reports to the concerned departments
• Prepare advertising expenditure versus sales report on quarterly basis Qualifications
• Between 3 and 5 years of experience in related field
• Bachelor’s Degree in Marketing or any related field Additional Information