Senior Marketing Specialist
منذ 20 ساعات
Beirut, لبنان
Abed Tahan
دوام كامل
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Job Summary:
As a senior marketing specialist, you will be responsible for executing marketing campaigns and monitoring marketing programs across a variety of channels. Reporting to the Marketing Manager, the Senior Marketing Specialist will play a critical role in helping to develop and implement the overall marketing strategy for Abed Tahan.
Duties & Responsibilities:
- Lead projects and develop marketing campaigns, brand collateral, and long-term strategies.
- Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights.
- Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
- Write and organize content for marketing collateral
- Assist in developing marketing material to achieve target goals
- Ensure that costs stay within annual budget amount, as directed by the marketing plan.
- Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
- Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
- Assist in execution of marketing plans to reach audiences through targeted channels
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
- Implement marketing plans that include print, broadcast, and online content.
Qualifications:
- Bachelors Degree in Marketing or related field.
- 5+ years of experience in the Marketing field.
- Knowledge of traditional and digital marketing tools.
- Experience with research methods using data analytics software.
- Excellent communication and presentation skills.
- Ability to work under pressure and meet strict deadlines.
- Fluency in Arabic and English (verbal and written).