Junior Communication Specialist

Job Scope

The Junior Communication Specialist is responsible to support the development and execution of ABC’s Communication and PR strategy. This role actively contributes to the coordination of communication flows and activities while supporting the promotion of a positive public image of ABC in alignment with the company’s vision and key priorities.

Key Activities and Responsibilities

Technical

• Contribute to the achievement of the Communication & PR KPIs in line with business goals and key objectives
• Handle day-to-day communication and PR activities and ensure smooth execution and timely delivery
• Support the preparation and execution of key seasonal projects, including Marketing & CRM campaigns (Spring/Summer, Fall/Winter, Christmas, etc.), quarterly and monthly tactical campaigns to ensure timely deliverables and executions  
• Ensure all campaign materials comply with adaptation, resizing, and preparation requirements for different channels (ATL and BTL) and ensure timely rollout across media platforms and in-store touchpoints in line with the approved media plan
•  Collaborate with the Marketing team on the social media calendar to ensure effective content planning and timely publishing
• Coordinate with content creators to ensure the timely delivery of social media content (posts, stories, campaigns) in line with brand guidelines and timelines
• Coordinate the preparation and execution of retail brands’ communication plans including content collection and alignment with stakeholders
• Follow up with brand suppliers to ensure accurate implementation of guidelines and proper content usage
• Gather and compile yearly lightbox content for retail brands for the seasonal periods “Spring/Summer” and “Fall/Winter”
• Coordinate with creative and PR agencies on daily deliverables and follow up on execution in line with the action plans and milestones
• Support the implementation of branding and communication materials related to CRM and events and ensure consistency across platforms and touchpoints
• Coordinate with printing and advertising suppliers and follow up on the production deadlines and quality of delivery
• Provide regular updates on ongoing projects and campaigns to ensure alignment within the department
• Develop corporate decks and internal presentation materials, as required
• Prepare post-campaign promotion summaries for internal distribution upon completion of each promotion

Stakeholder Relationship

• Develop and maintain a solid relationship with media, bloggers, influencers and partners for ongoing collaborations
• Ensure continuous coordination with Retail and Operations teams on the yearly communication calendar to support store traffic and sales objectives
• Maintain effective coordination with suppliers to support smooth execution of communication initiatives
• Support strong internal communication with cross-functional teams to ensure alignment and timely execution of activities
• Develop and maintain positive relationships with clients, partners, and stakeholders to support smooth communication and event execution

Others

• Maintain awareness of industry trends, marketing practices and communication tools
• Stay up to date on the basic developments and best practices in the field
•  Ensure compliance with the authority matrix, code of conduct and HR policies
•  Support the execution of communication initiatives, campaigns and activations, including content coordination and delivery across channels
• Assist in internal communication and training related activities when required to ensure consistency and information flow
•  Perform other job-related duties as assigned based on business needs

Competencies

• Promote own thoughts with clarity and confidence. Negotiate persuasively and convey information in a clear and concise manner - Communication & Interaction
• Display an entrepreneurial spirit, motivate team members and others to welcome any organizational change, coach the team to promote the changes and to maintain positive attitude throughout the process - Flexibility & Adaptability
• Maintain strong relationships with internal and external stakeholders and deliver high quality service and innovative initiatives to meet the customer’s expectations and enhance customer satisfaction - Customer Centricity
• Promote and encourage cooperation among subordinates and peers to accomplish common goals, build trust and commitment and to value the contribution of others - Teamwork & Cooperation
• Take full responsibility for own decisions, behaviors, and actions. Address ethical considerations when making business decisions. Hold self and others accountable for keeping commitments and measurable high-quality and cost-effective results - Accountability

Qualifications and Requirements

Education

Bachelor’s degree in Marketing or Communications, journalism, public relations, or related field

Experience

Maximum one year of experience in related field

Other Requirements

Strong communication and presentation skills

Creative mindset with the ability to generate and initiate ideas

Confident in expressing opinions

Customer-focused with a deep understanding of customer needs

Strong team player with a collaborative mindset

Highly driven and results-oriented

Ability to perform under pressure

High level of confidentiality and strong work ethic

Strong attention to details

Ability to react quickly and adapt to changing priorities

Strong analytical and problem-solving skills

Ability to multitask and manage multiple priorities effectively

Professional appearance and conduct