Key Responsibilities:

• Conduct comprehensive keyword research and competitive analysis to identify growth opportunities.

• Optimize website content, metadata, and internal linking structures for improved ranking.

• Develop and execute on -page and off -page SEO strategies (including link building and outreach).

• Perform regular SEO audits to identify technical issues (crawl errors, indexing, site speed, etc.) and coordinate fixes with developers.

• Collaborate with content writers to ensure SEO best practices are applied in all published content.

• Monitor and report on website performance metrics (traffic, keyword ranking, CTR, bounce rate, conversions).

• Stay up to date with Google algorithm updates and adjust strategies accordingly.

• Use analytics tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.) to track results and provide monthly progress reports.

• Recommend continuous improvement measures for SEO, UX, and conversion optimization.
_______________________________ations & Skills:

• Bachelor's degree in Marketing, Communications, or related field (preferred).

• Proven experience (3+ years) in SEO strategy development and execution.

• Strong knowledge of Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar tools.

• Solid understanding of technical SEO, on -page optimization, and link -building techniques.

• Familiarity with HTML/CSS, WordPress, and content management systems.

• Strong analytical skills and attention to detail.

• Ability to work independently and deliver measurable results with limited supervision.

• Excellent communication and

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