Media Analyst

Job Description

We are looking for a Performance Analyst I to join our Growth Marketing Team. In this role, you will be integral to the optimization and execution of our marketing campaigns, playing a key role in driving conversions and revenue through a data-driven mindset.

Main Responsibilities:

Own Paid Media Campaigns: Develop, implement, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, and other channels (Spotify, streaming, etc.).
Drive Strategy & Insights: Conduct A/B testing and analyze data to bring actionable insights on audiences, formats, and creative approaches.
Optimize Resource Allocation: Manage budgets effectively to maximize ROI and identify CRO opportunities to improve conversion rates.
Reporting: Provide regular updates on performance metrics like CTR, CPL, CPA, and ROAS.
Collaboration: Align with Creative and Content teams to deliver optimized assets and expand into new paid channels.

What we're looking for

Requirements:

2+ years of experience in performance marketing (strong focus on Meta Ads and Google Ads).
Proficiency in designing, executing, and optimizing digital campaigns.
Understanding of marketing funnels and user acquisition.
Analytical mindset with a data-driven approach to decision-making.
Strong English proficiency is a must.
Knowledge of tools like HubSpot, Google Analytics, and Canva.

Differentials:

Proven experience with mobile app advertising (Google App Campaigns, Apple Search Ads, Meta App Install ads).
Proficiency in Spanish and/or Portuguese.
Entrepreneurial mindset and experience in fast-paced environments.

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