Senior Marketing Associate

Overview
We are designing the grid of the future 

Be a part of an innovative team shaping the grid of the future through advanced energy intelligence. For more than half a century, Electric Power Engineers (EPE) has partnered with power and energy clients across the globe providing consulting expertise and energy intelligence software solutions for complex engineering and grid modeling challenges. As leaders in the renewables space, we are focused on building a modern, secure, and resilient grid. Join us in making an impact on the communities we serve and the environment in which we live. Together we can transform the future of energy.

As a Senior Marketing Associate, you will take a lead role in planning, executing, and optimizing strategic marketing initiatives. You'll collaborate closely with business units, executives, and cross-functional teams to develop and implement campaigns that enhance EPE's brand presence, drive engagement, and support business growth. This position requires a proactive, detail-oriented marketer with proven experience in managing multiple projects, leading initiatives from concept to completion, and mentoring junior team members.

Responsibilities
Join us in leading the change
Marketing Strategy & Leadership

• Partner with the Marketing Lead to develop and implement multi-channel marketing strategies that align with company goals and industry trends.
• Lead the creation and execution of campaigns from concept to delivery, including content strategy, creative development, and performance measurement.
• Serve as a mentor to junior marketing team members, providing guidance on best practices, processes, and professional growth.
• Contribute innovative ideas to enhance brand positioning, storytelling, and market engagement.
• Ensure brand integrity by overseeing the application of EPE's brand standards across all materials and platforms.

Marketing Team Collaboration

• Support marketing initiatives on ideating, planning, scheduling and implementing, working closely with the team to ensure deliverables, goals and deadlines are met.
• Collaborate with the Marketing team, business development, operations and executive leadership to create and update marketing materials, design projects, presentations and reports.
• Partner with the Marketing lead, team and internal clients on key projects, initiatives and process improvements.
• Leverage understanding and branding and design best practices; use EPE brand guide to ensure brand consistency across all content and marketing materials.
• Innovate to bring fresh marketing ideas and best practices to Marketing team for continual improvement and cutting-edge best practice adoption.
• Oversee the planning and execution of high-impact events, including tradeshows, conferences, and client-hosted gatherings, ensuring alignment with business development goals.

Business Unit Support

• Collaborate with cross-functional team members to meet business unit needs.
• Engage with business unit staff on email marketing and other campaigns; help create and implement audience engagement campaigns leveraging Salesforce and Hubspot.
• Track, analyze, and report on key marketing performance metrics, using insights to refine and optimize strategies.
• Lead the development of compelling, high-quality content including case studies, thought leadership articles, presentations, sales enablement collateral, advertising, and digital assets.
• Optimize website content through content development and design best practices.
• Create social media schedule, post content, monitor and respond to posts, and assist with generating ideas for posting on social media sites.
• Assist with event planning such as designing promotional material.
• Coordinate the production of marketing materials such as brochures, collateral and giveaways.
• Support proactive storytelling, messaging, brand and leadership positioning initiatives.
• Review and critique content to boost quality assurance and ensure content strategy and standards are met in practice.
• Track performance metrics for digital advertising, email marketing and web traffic. Leverage data to inform high-performing campaigns and content creation.
• Engage with internal and external Marketing & Communications consultants/support resources as applicable to advance marketing goals and complete deliverables.
• Support market research efforts; help monitor for and identify industry or marketing trends and/or available data that may present opportunities to EPE from a business perspective.

Qualifications
Bring your passion, here's what's needed:
Requirements

• 5+ years of marketing experience, with demonstrated success in managing campaigns, content creation, and brand initiatives.
• Excellent communication, organizational, collaboration and time management skills.
• Proficient with Microsoft Office Suite and marketing tools/software, including Salesforce and Adobe Suite for graphic design and content creation.
• Experience with marketing platforms, including web, social media and other digital assets. 
• Strong analytical skills and the ability to translate data into actionable recommendations.
• Ability to maintain confidentiality, and to exercise discretion and good judgment.
• Proven ability to lead projects from strategy to execution with minimal supervision.

Preferred Qualifications

• Bachelor's degree in business, marketing, journalism, communications or related field.
• Experience in B2B marketing within the energy, engineering, or technology sectors.
• Proven experience in marketing and an administrative or operational role.
• Google analytics experience a plus. Experience maintaining social media accounts.
• Basic photography/videography skills for high quality web and social content creation.

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