Crumbl General Manager

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Compensation & Benefits

This is a full-time, salaried leadership role offering $55,000 annually, with the opportunity to earn up to $1,000 per month in performance-based bonuses. Full-time managers are eligible for medical, dental, and vision insurance, with employee contributions starting as low as $200 per month.

In addition, you'll enjoy three weeks of paid vacation, one guaranteed weekend day off each week, and a 10% tuition discount through Southern New Hampshire University.

About the Role

The General Manager position at Crumbl Cookies is designed for an experienced operator who enjoys leading teams, managing performance, and running a fast-paced business. This role combines hands-on leadership with operational oversight and accountability for results. As General Manager, you will be responsible for the day-to-day success of the bakery while building a strong, positive team culture.

What You'll Do

In this role, you will oversee all daily operations of the bakery, including scheduling, labor management, inventory control, production quality, cleanliness, and food safety compliance. You will recruit, hire, train, and develop team members, including shift leads and assistant managers, while setting clear expectations and providing consistent coaching and feedback.

You will actively manage key performance indicators such as labor efficiency, sales performance, waste control, and customer experience. You are expected to lead from the front, solve problems as they arise, and ensure the bakery consistently meets brand standards and business goals.

Schedule & Expectations

This is a full-time leadership position that typically requires 45–50 hours per week. The schedule will include a mix of mornings, evenings, weekends, and holidays based on business needs. One weekend day off per week is guaranteed. Flexibility and reliability are essential to success in this role.

Performance Bonus Opportunity

Monthly performance bonuses of up to $1,000 are available and are based on controllable business metrics such as labor management, operational execution, sales performance, and team stability. Clear expectations and measurable goals are provided, and bonuses are achievable for managers who operate efficiently and lead effectively.

Who We're Looking For

The ideal candidate has prior experience in restaurant, retail, or fast-casual management and is comfortable leading teams in a high-volume environment. You should have experience with scheduling, labor control, and team development, along with strong communication, organization, and time-management skills.

Successful General Managers are customer-focused, adaptable, and confident in holding themselves and others accountable. Experience in QSR or food service leadership is strongly preferred.

Why Join Crumbl

Crumbl offers a competitive compensation package, strong benefits, and real opportunities for career growth within one of the fastest-growing dessert brands in the country. High-performing General Managers are supported, trusted, and given opportunities to grow their careers while making a meaningful impact on their teams and business.

Leadership, general management, operations management, team development, hiring, training, performance coaching, KPI tracking, labor management, scheduling, inventory control, cost control, P&L accountability, customer experience, hospitality, food safety, quality assurance, compliance, merchandising, sales growth, upselling, local marketing, community engagement, brand standards, multitasking, problem solving, decision making, accountability, time management, conflict resolution, staff retention, culture building, coaching mindset, goal setting, data-driven leadership, reporting, budgeting, vendor management, facilities management, cleanliness standards, health inspections, cross-functional collaboration, communication skills, adaptability, fast-paced environment, ownership mentality, results-oriented leadership, guest satisfaction, continuous improvement, people-first leadership