Product Marketing Manager

Product Marketing Manager – ChiroTouch

Full Time

Manager/Supervisor: Dir of Product Marketing – Chiropractic Vertical

At PracticeTek

At PracticeTek, we believe healthcare should be simple for providers, accessible for patients, and streamlined for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: to deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.

PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. Our robust software solutions empower practitioners, enhance patient experiences, and drive growth for healthcare practices across chiropractic, dental, orthodontics, optometry, and multi-discipline therapy specialties.

We've built PracticeTek to make healthcare simple. Our vision is for high-quality care to be delivered seamlessly, without the burden of traditional systems. PracticeTek invests in middle-market, retail-healthcare SaaS companies, supporting founders who are changing healthcare for the better.

The Marketing Department

The Marketing Department serves as a primary growth engine for all PracticeTek's business verticals. We fuel customer acquisition, conversion, and retention by increasing brand awareness and promoting PracticeTek's products and services. As the face and voice of PracticeTek and its brands, we combine the nimbleness of a startup with the resources of an established organization. If you're looking for a role in a dynamic, high-performing team that drives results, the Marketing Department is the right place for you.

The Chiropractic Marketing Team

The Chiropractic Marketing Team drives awareness, engagement, and revenue for the ChiroTouch product line through strategic launches, lifecycle programs, and close partnership with Sales and Product. The team ensures clear positioning, strong enablement, and consistent execution across the customer journey, supporting both growth and long-term customer value within the chiropractic market.

The Career Opportunity

The Product Marketing Manager – ChiroTouch leads the product marketing strategy and execution for ChiroTouch, a leading chiropractic practice management and EHR platform. This role is responsible for shaping go-to-market strategy, guiding product and solution launches, and evolving how ChiroTouch shows up in the market to support acquisition, retention, and expansion.

You will report to the Sr Director of Product Marketing – Chiropractic and partner closely with Product, Sales, Performance Marketing, Creative, Brand, Revenue Operations, and Payments teams to translate business priorities into clear positioning, compelling campaigns, and measurable outcomes. This role plays a critical part in aligning roadmap, messaging, and commercial execution as the ChiroTouch platform continues to evolve.

This is a remote eligible position, working with colleagues across Eastern and Pacific time zones.

Primary Focus

Go-to-market strategy, lifecycle marketing, and positioning that supports growth, adoption, and long-term customer value for ChiroTouch.

Core Responsibilities

Go-to-Market Strategy: Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap
Positioning and Messaging: Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages
Product Brief Development: Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation
Lifecycle and Adoption Strategy: Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success
Cross-Functional Alignment: Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution
Commercial Readiness: Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity
Brand Stewardship: Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction
Performance and Insights: Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership

Expanded Areas of Accountability

Growth and Expansion Support: Partner with cross-functional teams to support programs that drive account growth, solution adoption, and portfolio awareness
Marketing Initiatives: Contribute to the execution of campaigns, events, webinars, and partner programs that elevate ChiroTouch visibility and engagement
Planning: Support quarterly and annual marketing planning, ensuring priorities align with business objectives and market needs
Sales Enablement: Develop and maintain sales collateral, presentations, and competitive materials that support conversion and retention
Content Collaboration: Work with the Content team to produce customer-facing and sales-facing assets including case studies, webinars, and educational resources
Customer Advocacy: Help surface customer insights and success stories that reinforce credibility and trust in the market
Cross-Portfolio Collaboration: Coordinate with other Product Marketing Managers to support aligned narratives and opportunities across the PracticeTek ecosystem
Event Participation: Occasionally represent ChiroTouch at industry events, trade shows, or customer-facing engagements. Competencies for Success
5 to 7+ years of experience in B2B SaaS marketing; healthcare or vertical SaaS experience preferred
Comfortable operating in a highly visible role, regularly presenting strategy, performance, and recommendations to executive leadership. Able to communicate clearly under scrutiny, defend decisions with data, and adapt quickly based on feedback
Proven experience supporting go-to-market strategy, launches, and lifecycle marketing
Strong ability to translate complex product capabilities into clear, compelling customer value
Experience working cross-functionally with Product, Sales, and Revenue teams
Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce
Strong organizational, planning, and execution skills with attention to detail
Excellent communication and storytelling abilities, with a customer-first mindset

Compensation And Inclusivity

At PracticeTek and its family of companies, including RevolutionEHR, we carefully consider a range of factors to determine offers of employment, including market conditions, experience, and skills.

PracticeTek is an Equal Opportunity Employer, committed to fostering an inclusive environment. All applicants will receive fair and impartial consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristics.

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