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Senior Marketing Executive

Il y a 4 mois

Beirut, Liban The Hovi SAL Temps plein
Who We Are

We love seeing businesses reach their full potential, and most importantly, we love knowing that our clients enjoy working with us every day.

We claim we're the only true Digital Solutions Lab in the entire region because we believe we are the furthest possible from a typical marketing agency.

We are focused on in-taking clientsâ problems, pain/friction points, and loopholes in order to output a scalable solution centered around attending to the actual issues or tasks at hand and attempting to activate the full potential of the organization we are working with while using the world most renowned tools and techniques in the spectrum of digital sales and marketing.

âAnd that goes way beyond social media reputation management or a website build.

âIt's an entire suite of actionable strategies attending to the entire digital marketing and sales lifecycle.

Why We Do It

At Hovi, we believe that people are the most important asset in any business.

Building a team of really successful people, free of politics, and focused on growth and personal development is in our opinion the secret recipe to building a company that can be competitive on a global scale.

Who You Are

Youâre a Senior Marketer, a passionate young professional who is looking to join an ambitious and fast-growing company. Youâre a problem solver who has great interpersonal skills and who always finds ways to get the job done. You are also not afraid to voice your opinion

Youâre a great listener and communicator who will always be looking to identify and understand the clientâs needs and work to provide solutions. Youâre also able to adapt to different cultures and able to deal with clients from different nationalities and backgrounds.

You are passionate about new technologies and digital solutions, and youâre not afraid to roll your sleeves up when faced with a challenge.

Most importantly, you are willing to learn and take everything in your stride.

Key Responsibilities:

Automated Marketing Campaigns: Establish a range of automated marketing campaigns based on various criteria to target and nurture leads throughout the buyer's journey.
Marketing Automation Platform Management: Maintain and optimize the marketing automation platform, ensuring its effectiveness in driving campaign performance and lead generation.
Lead Lifecycle Management: Measure, monitor, and optimize the lead lifecycle, from inquiry to Marketing Qualified Lead (MQL) to closed opportunity, to maximize conversion rates and revenue generation.
Marketing Journey Review: Serve as the lead reviewer of marketing journeys, ensuring alignment with target audience segmentation, messaging, and campaign objectives.
Lead Scoring and Dashboards: Participate in establishing lead scoring thresholds and mechanisms, and lead the creation and management of dashboards and closed-loop reporting integrated with the sales database to track campaign effectiveness, prospect engagement, and funnel advancement.
Process Improvement: Contribute to the development or improvement of systems or processes to enhance data cleanliness and management, including lead tracking, list uploads, target segmentation, and nurturing.
Campaign Automation and Optimization: Review existing marketing campaigns across the business and automate where appropriate. Work on the logic and workflow of new automation projects, coordinating with team members to ensure project completion and requirements.
Cross-functional Collaboration: Work closely with developers to deliver automation/integration projects according to the project plan. Collaborate with the Growth Hacker on leads growth initiatives and tools.
A/B Testing and Metric Reporting: Conduct A/B testing on automated marketing campaigns to maximize results. Maintain metric reports on marketing automation and campaign output to measure effectiveness and business impact.
Business Intelligence and Analysis: Own the business intelligence aspect of marketing analysis, collecting and analyzing data to optimize campaign performance and drive business growth. Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, and program performance.
Strategic Initiatives: Oversee and implement strategic initiatives such as The Hovi TV Strategy, Hovi's Social Selling, and Digital Ads Strategy, ensuring alignment with overall marketing objectives and company goals.
Other Duties: Complete other duties as necessary to meet company goals and objectives.

Qualifications:

Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred).
4+ years of experience in marketing automation, lead lifecycle management, and campaign optimization.
Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems.
Strong analytical skills with the ability to interpret data and optimize marketing campaigns accordingly.
Excellent project mana