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Senior Paid Search Executive

Il y a 2 mois

Beirut, Liban Omnicom Media Group (MENA) Temps plein

The Senior Paid Search Executive is responsible for creating and activating search campaigns on a variety of platforms, including but not limited to Google Ads, Bing Ads & Apple Search. The ideal candidate would have proven analytical skills, sufficient writing & communication skills and experience with platforms and systems at hand.

The candidate must have a motivational drive to succeed in an agency environment, be a strong team player and strive for excellence by continuously learning & developing their skills.

Responsibilities:

Create entire keywords structures from scratch based on a provided landing page and client request.Communicate effectively and efficiently with their client point of contact to deliver output with highest value including actionable insights and recommendations.Activate campaigns on platform with ease while continuously monitoring performance.Execute daily budget pacing and optimizations on accounts to improve performance wherever possible.Generate timely reports and extract valuable insights from data to highlight areas of success and areas of improvement.Develop and execute comprehensive paid search strategies aligned with overall marketing goals.Manage and optimize large-scale paid search campaigns across multiple platforms (Google Ads, Bing Ads, Apple Search etc.).Analyse campaign performance metrics to identify trends, opportunities, and areas for improvement.Implement A/B testing and conversion optimization strategies to increase ROI.Manage and mentor a team of paid search executives.Stay up to date with industry trends and best practices.Collaborate with other marketing teams (Paid Social, Programmaticâ¦) to optimize overall digital performance.

Minimum Qualifications:

Bachelorâs degree in marketing, business, or a related field. Masterâs degree is a plus.2+ years of experience in paid search advertising, with a proven track record of success.Proficiency in MS Office programs.Expert knowledge of Google Ads, Bing Ads & Apple Search ads platforms.Strong analytical skills and proficiency in data analysis tools (Google Analytics, Excel, Looker Studio, etc.).Experience managing and optimizing large-scale budgets.Excellent project management, organizational & communications skills.Ability to thrive in a fast-paced, dynamic environment.Certifications in Google Ads, Bing Ads, SA360.Ability to self-organize and manage numerous tasks.Ability to train new joiners on the foundations of PPC.Interest in performance marketing and data analysis.Excellent English & Arabic, French is a plus.

Preferred Qualifications

Experience with paid search automation tools and platforms.Experience in e-commerce or retail industry.