digital marketing manager
Il y a 2 mois
Create customized marketing plans to ensure visibility for brands on e-retailersâ platforms within the budget guidelines resulting in higher visibility and enhanced conversion in sales. Prepare reports analyzing campaign performance, e-retailers, and brand sales performance.
Responsibilities:
DIGITAL MARKETING ⢠Work in close collaboration with various internal and external stakeholders to create a monthly marketing plan customized to each e-retailer. ⢠Create frameworks to plan for fiscal yearâs media investments based on planned targets. ⢠Understand e-retailersâ creative requirements to plan and create campaign proposals for brands. ⢠Assess media proposals from e-retailers for events / marketing campaigns and give recommendations to guide relevant stakeholders to optimize sales ROI and traffic generated to the participating brands. ⢠Create clear and comprehensive briefs for the design agency in order to produce relevant digital assets based on the e-retailersâ creative requirements for the campaign. ⢠Work with the media agency where required to buy media assets on e-retailers platform as per brands guidelines. ⢠Generate benchmark analysis and negotiate with e-retailers marketing team on the cost of various media assets on behalf of brands in order to run brand campaigns on e-retailersâ platform. ⢠Ensure all initiatives planned are executed by the e-retailer as per the agreement. ⢠Coordinate and negotiate costs with e-retailers to carry out successful sampling programs for brands. ⢠Create and share campaign close out report with relevant stakeholders proving insights and recommendations for future optimization. ANALYTICS ⢠Create and manage e-commerce dashboard to monitor key business metrics for the channel and brands. ⢠Issue monthly reports analyzing channel performance across e-retailers, brands and SKUs highlighting specific relevant insights in order to plan future sales campaigns. ⢠Perform deep dive analysis on customers and brands in collaboration with sales executives to find opportunities resulting in improved overall sales performance. Qualifications Academic Education & Professional Certifications ⢠Bachelorâs degree in marketing or any related field. ⢠Digital Marketing certificate is a plus. Operational & Managerial Experience ⢠A minimum of 2 years in Digital Marketing. ⢠FMCG background is preferred. Technical Skills ⢠Experience in content creation, visuals, and videos. ⢠Experience in community management. ⢠Experience in all social media platforms (Meta, X, TikTok, Snapchat, LinkedIn) Computer Skills ⢠Use of Canva & Video Creation tools (iMovie, or any other) ⢠Microsoft tools (PPT, excel, word) Language Skills ⢠Fluency in English spoken and written is a must, French is a plus. ⢠Proficient in Arabic written is a must
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